This is how L’Oréal chooses influencers
L’Oréal’s Active Cosmetics division has opened up about its influencer vetting process to marketing publication The Drum. The unit actively seeks ‘micro-influencers’ (those with around 10,000 followers) on Instagram to reach a niche audience that is interested in skin...
The Hut Group receives emerging markets award at Sunday Times HSBC International Track 200 awards
The Hut group scooped the emerging markets award at the Sunday Times HSBC International Track 200 awards, according to a report published by The Times. The ninth edition of the annual celebration of the entrepreneurs running Britain’s 200 mid-market private companies...
Beauty for all: L’Oréal celebrates inclusivity with Paris Fashion Week show
L’Oréal has announced that it will use its Paris Fashion Week runway show to make a ‘powerful statement of inclusivity’. Le Défilé L’Oréal Paris will take place on September 30 on a custom-designed river catwalk located on the Seine River. The catwalk has been...
Mystery shopper app Shepper raises £4.2 million
An app designed to recruit mystery shoppers named Shepper has raised some £4.2 million in investment from Aviva, according to a report published by The Times. The app, which is used by the likes of L’Oréal et al to check displays and the service on offer in retail...
No photoshop: MAC splits the internet with visible facial hair
MAC Cosmetics has divided opinion across its social media following by posting images that have not been altered to remove facial hair, according to a report published by Refinery 29. The Lauder-owned brand has decided to post images that haven’t been digitally...
BASF and Givaudan team up with IIVS to validate animal testing alternative
BASF and Givaudan have teamed up with the Institute for In Vitro Sciences (IIVS) to validate an improved skin sensitization reactivity method to address the needs of toxicologists and regulators. The Kinetic Direct Peptide Reactivity Assay (Kinetic DPRA) is a...
Kiehl’s debuts e-commerce site for Romanian market
L’Oréal-owned Kiehl’s has become the French-beauty giant’s first brand to launch a dedicated e-commerce site for the Romanian market, according to a report published by Romania Insider. The opening of the online shop is said to be a milestone in L’Oréal’s digital...
Unilever lures in Coca Cola Director with global e-commerce role
Unilever NV has announced the appointment of Marta Dalton as Director of Global e-commerce, luring her away from her current role as Director of B2B e-commerce for Coca Cola. According to Unilever, Dalton will be tasked with, “collaborating with information technology...
‘Encouraged but not satisfied’: Revenue down 3 percent; reps down 4 percent but margin up for Avon Q2 2018
Avon has announced its results for the second quarter of the financial year. Total reportable segment revenue was down 3 percent to US$1.3 billion, impacted to the tune of 1 percent by the Brazilian truckers’ strike and active representative numbers were down 4...
Avon drags itself into the 21st century with YouTube tutorials and Whatsappable catalogue
As part of its transformation plan, Avon is mixing up its marketing tools with drag queens starring in Brazilian video ads and an online brochure that can be sent to clients via What’s App launched in 12 markets, according to a report published by Bloomberg. “What’s...
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