Unilever pilots geospatial analytics to monitor palm oil suppliers
Unilever has announced that it is set to launch a pilot with Orbital Insight, a US tech company that specialises in geospatial analytics, to help monitor its palm oil supply.
L’Oréal mulls TikTok ad spend cut due to privacy concerns
L’Oréal is said to be considering ad spend cuts on social media site TikTok, as privacy concerns are raised due to its link to China, according to a report by Bloomberg.
Henkel adds new materials to recyclability assessment tool
Henkel has added new functionality to its EasyD4R software tool, now allowing it to not only assess the recyclability of plastic packaging but also paper/cardboard, glass, aluminium and tinplate too.
Parfums Givenchy launches make-up looks on Nintendo’s Animal Crossing
Parfums Givenchy has entered the world of Nintendo’s Animal Crossing: New Horizons, having teamed up with Nook Street Market to launch make-up creations on the game, according to a report by WWD.com.
Inter Parfums to acquire a 25 percent stake in Origines-parfums e-commerce platform
Inter Parfums (IPSA) has announced that it has signed a deal with Divabox to acquire a 25 percent stake in the owner of the Origines-parfums e-commerce platform. Terms of the deal were not disclosed.
Sephora launches Instagram checkout for 80 brands
Sephora has announced a new digital collaboration with Instagram. The LVMH-owned beauty retailer and social media platform will build a seamless shopping experience for Sephora’s 20 million followers with a digital storefront and secure checkout enabled in feeds and stories.
THG Ingenuity signs beauty partnerships worth more than £100 million
The Hut Group’s tech arm, THG Ingenuity, has announced that it has signed a series of major partnership agreements with global beauty brands, including PZ Cussons, Burt’s Bees, Nuxe, By Terry and Elemis, valued at more than £100 million.
NARS teams up with Spotify on voice-activated ad campaign
Nars has teamed up with music service Spotify on a voice-activated advertising campaign that allows consumers to order cosmetic samples via smart speakers such as Alexa and Google Assistant, according to a report by AdWeek.
Half of our sales will be digital thanks to lockdown, says L’Oréal CDO
L’Oréal’s Chief Digital Officer Lubomira Rochet has revealed that lockdowns around the globe have accelerated the shift to digital and could have fundamentally changed the way consumers shop for beauty forever, according to a report published by the Financial Times.
Nintendo’s Animal Crossing showcases first digital fashion show
Fashion organization Reference Festival is set to host the world’s first Animal Crossing fashion show, with avatars dressed up in clothes inspired by the likes of Prada, Loewe and GmbH.
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