Coty comeback: CoverGirl welcomes 90s Ambassador Niki Taylor back to the fold
As part of its wider growth acceleration strategy, Coty is seeking to strengthen CoverGirl’s appeal to a broader US consumer base. CoverGirl will build on its heritage as a skin care adjacent make-up brand, part and parcel of which is a major new marketing campaign for its anti-aging foundation, Simply Ageless.
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Luxury, sustainability and skin care the priority as Coty unveils growth acceleration strategy
Coty has unveiled its long-term strategy, underpinned by six priorities for sustainable growth. The initiatives build on the actions taken by the US beauty behemoth over the past year that have accelerated its shift to sustainable and profitable growth.
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Lizzo bares all for Dove’s Self Esteem Project
Unilever-owned Dove has partnered with Lizzo, Shonda Rhimes, Megan Crabbe and Nyome Nicholar-Williams for the latest incantation of its #DoveSelfEsteemProject, which aims to make social media a more body positive space for the next generation, according to a report published by Us.
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Procter & Gamble announced as Major League Soccer sponsor
Procter & Gamble is joining MLS as the league’s newest sponsor. The pair have announced a multi-year and multifaceted sponsorship deal.
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Sally Beauty to roll out new hair colors
Sally Beauty is going big on color. The omni channel hair color retailer is set to add some 60 shades to its already extensive collection this season across its popular brands, including Ion, Iroiro and Color Lux.
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Glossier names former L’Oréal exec Kleo Mack as new Vice President of Brand
Glossier has named former L’Oréal executive Kleo Mack as its new Vice President of Brand, effective 19th April.
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Henkel announces new Board Member as Schwarzler steps down
Henkel has announced that Wolfgang König, currently Category President Kellogg North America, will join its Henkel Management Board as Executive Vice President for the Beauty Care business, effective June 1, 2021.
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Target pledges to spend more than US$2 billion with Black-owned businesses by 2025
Target has announced that it will spend more than US$2 billion with Black-owned businesses by the end of 2025. The US retailer has committed to add products across its multi-category assortment from more than 500 Black-owned companies.
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The Estee Lauder Companies announces retirement of EVP, Global Communications
The Estee Lauder Companies has announced the planned retirement of Alexandra Trower, Executive Vice President, Global Communications, on July 1, 2021. Her successor is yet to be announced.
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Sally Beauty to stock all four Cultivate Cohort brands
Sally Beauty has announced that all four brands selected for its accelerator program, Cultivate, will be stocked on its website and CosmoProfBeauty.com.
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