Gwyneth Paltrow develops Goop brand with Celebrity Cruises partnership
Gwyneth Paltrow has announced a partnership between her wellness brand Goop and Celebrity Cruises, with the two companies hosting a “wellness-at-sea experience.”
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P&G-founded Seneca Women launches women-led podcast network and app
Seneca Women has launched a women-led podcast network and app with the support of founding partner Procter & Gamble.
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Procter & Gamble champions women with all female cast for Olay Super Bowl commercial
Procter & Gamble has announced an all-female cast for its 30-second Olay commercial, set to air during the first quarter of the Super Bowl on 2nd February.
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Sergio Pedreiro named as new Revlon COO
Revlon has announced Sergio Pedreiro as its new Chief Operating Officer.
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L’Oréal Luxe announces leadership changes
L’Oréal Luxe has announced that Cheryl Vitali, Global President of skin care brand Kiehl’s, is to take on the newly created role of Global President of L’Oréal’s portfolio of American luxury brands – Urban Decay, It Cosmetics, Clarisonic, and Kiehl’s.
CLICK HERECheck out this trailer for Goop’s Netflix show (spoiler alert, it contains orgasms)
The trailer for The Goop Lab, a Netflix show that stars Goop Founder Gwyneth Paltrow and her Chief Content Officer, Elise Loehnen, has dropped and let’s just say it doesn’t look like the show is going to be tame.
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2019: the year influencer marketing stole the advertising show
We know that the traditional brand marketing strategies have been evolving for some time, moving away from the importance of print and radio, with digital now being a primary focus.
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2019: the year of the movers and shakers
They say your comfort zone will kill you, and 2019 has been a year of change for some big names across the cosmetics industry.
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Chanel pops up in New York
Chanel opened an experiential space in New York’s The Standard hotel over the weekend in order to promote its signature No.5 fragrance, according to a report published by WWD.
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The Marquie Group pinpoints ‘largest demographic’ for CBD products
The Marquie Group has announced it has pinpointed the largest demographic for CBD products, women between 35-49 years of age, which it is targeting with its up and coming cannabinoid-based brand Whim.
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