Will sales go stratospheric as Estee Lauder to become first brand to shoot ad in space?
Estee Lauder has teamed up with Nasa to film a marketing campaign on board the International Space Station, according to a report published by the New Scientist. The resulting ad will be the first shot by US astronauts in space.
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Apple Watch Series 6 delivers progressive wellness and fitness capabilities
The eagerly awaited launch of the new Apple Watch 6 series has unveiled a slew of updated wellness and fitness offerings, including a Blood Oxygen feature that offers users even more insight into their overall health.
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Amazon evolves in premium market with launch of Luxury Stores
Amazon has evolved in the premium market with the launch of its new Luxury Stores concept, with Oscar de la Renta unveiling the first store featuring its Pre-Fall and Fall/Winter 2020 collection.
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The Goop Lab gets the go-ahead; Netflix confirms second season of Gwyneth Paltrow’s hit show
Actress and wellness entrepreneur Gwyneth Paltrow has had her hit show The Goob Lab confirmed for a second season on Netflix, according to Variety.com.
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Dr Brandt Foundation teams up with mental health provider TalkSpace to support Black community as part of Suicide Prevention Awareness Month
Dr Brant Foundation has partnered with virtual mental health provider TalkSpace as part of Suicide Prevention Month as part of its annual #SayILoveYou campaign, with a focus on supporting the Black community.
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TRESemmé launches scholarship program to support aspiring Black female hair stylists
Hair care brand TRESemmé has launched a new scholarship program that aims to support Black female hair stylists, dedicating $100,000 to the first TRESemmé Future Stylists Fund, according to a report by WWD.com.
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Ulta Beauty re-commences television advertising following a COVID-19 hiatus
Ulta Beauty has aired its first television advert since the postponement of all TV marketing in March this year due to the onslaught of COVID-19, according to a report by Fox Business.
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The Estee Lauder Companies welcomes Ulta’s Tara Simon to Too Faced
The Estee Lauder Companies has named Tara Simon as Senior Vice President, Global General Manager, Too Faced, effective immediately.
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Henkel signals intent with new gender-free grooming range, STMNT
Henkel North America’s Beauty Care Professional unit has announced the launch of a new unisex grooming brand, named STMNT.
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Mary Kay teams up with UN and CARE USA to end violence against women
Mary Kay and The Mary Kay Foundation have partnered with CARE USA and the United Nations Trust Fund to End Violence against Women in an attempt to support life-saving efforts to prevent and end violence against women.
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