Revlon showcases new campaign featuring rapper A$AP Ferg for new So Fierce collection
Color cosmetics company Revlon has showcased a new campaign featuring rapper A$AP Ferg and Brand Ambassador Mette Towley to promote its new So Fierce collection. The campaign premieres A$AP Ferg’s new song Wam in a three-minute film that is said to highlight Revlon’s...
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Kylie Jenner branches out into body care
Less then two months after the launch of her skin care brand, Kylie Skin, Kylie Jenner has announced a second collection of products for the line, Kylie Skin Summer, according to a report published by Allure. “We’re so excited to announce DROP TWO for Kylie Skin! This...
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L’Oréal let off class action suit over defective bottles
L’Oréal will not have to defend itself against a class action lawsuit that claimed the French beauty giant was deliberately packaging liquid cosmetics in bottles that trap a significant amount of the contents inside, according to a report published by Bloomberg Law. A...
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Amazon offers shoppers US$10 for unlimited data collection
Amazon is offering shoppers a US$10 voucher in exchange for unlimited data collection, tracking web activity and shopping habits via its Amazon Assistant app, according to The Drum. “This data is tremendously valuable to Amazon and offering users a mere US$10 for...
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Sephora makes transparency history with chemicals policy
Sephora has become the first major beauty retailer to release a publicly available chemicals policy, according to a report published by the Environmental Defense Fund. The LVMH-owned specialty retailer’s policy aims to ‘strengthen ingredient safety and transparency’,...
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US CBD sales predicted to grow 706 percent to US$5 billion this year
A report compiled by Brightfield is predicting meteoric growth for the US CBD market this year. US CBD sales are expected to grow 706 percent year-on-year to reach US$5 billion by 2019’s close, per the report, reaching sales of US$23.7 billion by 2023 – a CAGR of 107...
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P&G donates US$529,000 to help close soccer pay gap
Procter & Gamble’s Secret brand has donated a sum of US$529,000 to the victorious US women’s soccer team in a bid to level the playing field between women’s and men’s soccer, according to a report published by the Associated Press. The sum equates to US$23,000 per...
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Green Growth Brands strikes deal with American Eagle to sell CBD-beauty line
Green Growth Brands has announced that it has received a purchase order from American Eagle Outfitters. Under the deal, a line developed exclusively for the American apparel and lifestyle chain by Green Growth Brands will be stocked in nearly 500 American Eagle stores...
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Coty and Lacoste renew fragrance licensing partnership
Coty has announced the renewal of its fragrance licensing partnership with Lacoste. Lacoste joined Coty in 2016 as part of the merger with P&G Specialty Beauty brands, and has since launched a successful male fragrance L’Homme Lacoste. Edgar Huber, President Coty...
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BIC USA disrupts grooming category with gender neutral razor launch on Amazon
BIC has launched a gender neutral, direct-to-consumer razor brand, named Made For You, in a bid to disrupt the shaving category. The razor will be available exclusively on Amazon and features a metal handle and five flexible blades together with a lubrication strip...
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