M.A.C appoints James Aquilina as Senior Vice President, GM, International & Global Commercial
M.A.C has announced the appointment of James Aquilina as Senior Vice President, General Manager, International & Global Commercial. Aquilina will succeed Mary Renaud, who retired in August following a 35 year-career with the brand, and will ‘own the Global...
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Tiffany & Co to launch first fragrance duo, Tiffany & Love for Him and Her
Tiffany & Co has announced the launch of the next chapter in perfumery for the jewellery brand, Tiffany & Love for Him and Tiffany & Love for Her are due to debut globally in October. The two fragrances – Tiffany & Co’s first foray into the dual...
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L’Oréal USA appoints President of L’Oréal Paris USA
L’Oréal USA has announced the appointment of Ali Goldstein as President of its L’Oréal Paris USA brand, effective October 1, 2019. Goldstein has worked for the French beauty giant for the past 18 years across a number of senior roles, most recently General Manager of...
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Henkel buys minority stake in refillable cleaning range Truman’s
Henkel has taken on the role of lead investor in a US$5 million seed round for eco-friendly home care start-up, Truman’s. The German FMCG manufacturer’s minority investment was made via its venture capital arm, Henkel Ventures. Truman’s is a direct-to-consumer...
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Estelle Chan named as Maybelline New York’s new face
L’Oréal-owned Maybelline New York has announced Estelle Chan as its new – and youngest – face. Chen joins a roster of high-profile spokeswomen including Gigi Hadid, Adriana Lima and Herieth Paul. Chen will make her debut in the brand’s New York Fashion Week campaign,...
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Millie Bobby Brown apologises for faking skin care video
Stranger Things actress Millie Bobby Brown has apologised after fans called her out for faking a promotional video for her Florence by Mills skin care line where she was supposedly recreating her bedtime skin care routine, albeit only pretending to wash her face or...
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Actress Viola Davis announced as L’Oréal Paris’ newest international spokesperson
L’Oréal Paris has announced Viola Davis, 54, as its newest international spokesperson. The actress, activist and humanitarian will star in TV, print and digital advertising campaigns for Age Perfect beginning later this month and joins the likes of Celine Dion, Helen...
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L’Oréal USA appoints Stéphane Rinderknech as President and CEO, EVP North America
L’Oréal USA has announced the appointment of Stéphane Rinderknech as the new President and CEO, Executive Vice President, North America. Rinderknech will take on his new role as of 1st October, 2019, when he will succeed Frédéric Rozé and will report to him in his...
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Calvin Klein embraces influencer marketing with Eternity for Men campaign
Calvin Klein is set to launch its first influencer campaign for its Eternity for Men scent, according to a report published by WWD. The campaign will run globally until Father’s Day 2020 online only. The campaign stars wrestler Jordan Burroughs, footballer Thiago...
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Under the influence? Lauder spends majority of marketing budget on digital and social media stars
CEO of The Estee Lauder Companies, Fabrizio Freda has revealed that the US prestige beauty giant spends as much as 75 percent of its marketing budget on digital and influencers, according to a report published by Ad Week. Freda disclosed the figure during an earnings...
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