Sephora, Digitas and TikTok partner on incubator program
Sephora and TikTok as well as partner agency Digitas have announced the launch of a partnership to help beauty start-ups navigate the world of creator content. The Sephora x TikTok Incubator Program will connect influencers to beauty brands from the LVMH retailer’s Accelerate program.
Diptyque Americas names former Shiseido executive Chief Marketing Officer
Diptyque Americas has named Jessie Dawes as Chief Marketing Officer, according to a report published by Retail Dive. Dawes joins the luxury candle brand from Shiseido Americas where she held the role of Vice President of Integrated Marketing and Consumer Engagement for Shiseido and Cle de Peau Beaute brands.
Ieva Group buys back Intuiskin from Unilever
Unilever has sold its majority stake in Intuiskin to Ieva Group for an undisclosed sum, according to a report published by WWD.
Sulwhasoo announces partnership with The Metropolitan Museum of Art
K-beauty brand Sulwhashoo has announced a year-long partnership with The Metropolitan Museum of Art, which will support a range of Museum programs and activities.
Coty names first Chinese Ambassador for Chloe fragrance
Chloe has appointed Guan Xiaotong as its new Fragrancde Ambassador for China and Travel Retail. The news was shared on Coty’s Instagram account and the actor’s Weibo account last month.
Beautycounter partners with Ulta
Beautycounter has announced a partnership with Ulta Beauty. From February 26, the clean beauty brand’s range will be available to purchase via the US beauty retailer’s website and, from March 5, in some 500 stores across the US.
Chanel names Whitney Peak first Black woman to star in Coco Mademoiselle campaign
Chanel has named Whitney Peak as the latest face of its Coco Mademoiselle fragrance. Peak is the first Black woman to front a campaign for a Chanel fragrance, according to a report published by British Vogue.
Mary Kay appoints Chief Experience Officer
Mary Kay has announced the appointment of Sheryl Adkins-Green as Chief Experience Officer. In the new role, Adkins-Green will support the success of the direct sales brand’s millions of consultants through a 360-degree integrated customer experience.
Paco Rabanne names Elle Fanning as face of new fragrance Fame
Paco Rabanne has announced Elle Fanning as the face of its latest feminine fragrance, Fame. The star of The Great is described by the Puig-owned brand as ‘one of the most exciting young actors of her generation’.
Pendulum announces Actress Halle Berry as Equity Owner, Investor and Chief Communications Officer
Biotech company Pendulum has announced Actress Halle Berry as Equity Owner, Investor and Chief Communications Officer.