Saint Laurent launches a film-making arm
Saint Laurent has opened a film production company named Saint Laurent Productions, according to a report published by Variety. The initiative is said to be the darling of Artistic Director, Anthony Vaccarello.
Sampler acquires digital sampling agency Abeo
Product sampling platform Sampler has acquired digital sampling agency Abeo from Arcade Beauty, which primarily works in the beauty industry.
Landing International joins forces with ClearForMe to create transparency in the beauty industry
Landing International joins forces with ClearForMe in a partnership that will allow the two companies to integrate technologies and create greater inclusivity in the beauty industry.
Coty’s new Gucci fragrance becomes world’s first globally distributed fragrance manufactured using 100 percent carbon-captured alcohol
Coty-owned Gucci has launched a new fragrance named Where My Heart Beats, which is reported to be the first globally distributed fragrance manufactured using alcohol from 100 percent recycled carbon emissions.
Elf Beauty debuts collab with American Eagle
Elf Beauty has teamed up with American Eagle to launch a first-of-its-kind make-up and skin care collection. The US cosmetics brand’s first fashion collab and the denim label’s first beauty collab is a limited edition, denim-inspired collection.
L’Oréal prevails in class action over Paris labelling
L’Oréal has succeeded in having a class action lawsuit that claimed the French beauty giant’s use of the word ‘Paris’ was misleading dismissed, according to a report published by Reuters.
Kim Kardashian files trademark for daughter North West’s own skincare line
Kim Kardashian has filed four trademarks for her daughter North West, aged 9, for a skincare line and toy range, according to the U.S. Sun.
Tree Hut pops up in New York
Gen Z darling, Tree Hut hosted a pop-up in New York City last weekend. The body care brand created whimsical installations featuring bold colours to showcase its range and true to its digital roots, the event boasted its own hashtag.
Elf Cosmetics signs brand deal with Channel 4.0
Channel 4’s digital-first brand for YouTube, Channel 4.0, has signed its first branded deal with Elf Cosmetics. The commercial partnership deal will see the US make-up brand become the Official Beauty Partner for Channel 4.0.
Sephora, Digitas and TikTok partner on incubator program
Sephora and TikTok as well as partner agency Digitas have announced the launch of a partnership to help beauty start-ups navigate the world of creator content. The Sephora x TikTok Incubator Program will connect influencers to beauty brands from the LVMH retailer’s Accelerate program.
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