E.L.F Cosmetics invites social media users to choose new product color
E.L.F Cosmetics is embarking on an interactive marketing drive with its consumers by encouraging them to help choose the colour of the company's first release of its matte liquid lipstick. Taking to Instagram, E.L.F is asking consumers to choose between its...
Zenith appoints EVP and Global Client Lead to cover Coty account
Zenith has appointed Stacey Shelly Executive Vice president and Global Client Lead, to oversee the development and execution of communications strategies for Coty’s Consumer Business, according to a report published by The Drum. Shelly joins Zenith from BBDO, where...
L’Oréal Canada appoints new Chief Marketing Officer
L'Oréal Canada has announced the appointment of Stéphanie Binette as its new Chief Marketing Officer, who will succeed Stéphane Bérubé. Binette has been with the company for 10 years and is said to have ‘contributed significantly’ to the company’s success following...
Bella Hadid announced as new face of NARS autumn 2017 campaigns
Model-of-the-moment Bella Hadid has been announced as the new face of NARS autumn 2017 collections. Hadid will front the Fall Colour Collection, Highlighting Bronzing Collection, and Powermatte Lip Pigment, and is said to have been inspired by the "the rebellion and...
Estée Lauder appoints French make-up artist Violette as new Global Beauty Director
Estée Lauder has appointed French make-up artist Violette – who goes only by her first name – as its new Global Beauty Director. Violette, who takes over from Tom Pecheux who joined YSL earlier in the year, has had a wealth of experience with roles such as Brand...
St Ives launches pop-up experiential ‘mixing bar’ in NYC
Skin care company St Ives has launched its first pop-up experiential mixing bar in New York, where consumers will be inviting to create their own face scrubs and lotions. Tapping in to the growing trend for experiential store experiences, the St Ives Mixing Bar will...
Avon Chief Operating Officer named amid continued brand revival
Jonathan Myers has been named as the new Chief Operating Officer and Executive Vice President of Avon as part of an ongoing management overhaul, according to the Financial Times. Myers will assume the role as of September 1, and joins the company from previous roles...
L’Oréal launches new company app to highlight company culture
L’Oréal has announced the launch of a new app Pocket Coach dedicated to assisting new members of staff in learning the company culture. Hailed by the company as the ‘a breakthrough in the world of Digital Human Resources’; the app aims to educate staff on the company...
Clorox CEO Benno Dorer named America’s ‘highest rated CEO’
Clorox Chief Executive Officer Benno Dorer has claimed the number one position of America’s highest rated CEO in 2017, according to a poll by employment site Glassdoor. Dorer, a largely unknown name in the US, received a 99 percent approval rating from his staff after...
The Estée Lauder Companies invests in disrupter Deciem
The Estée Lauder Companies has announced that it has invested in Toronto-based Deciem. Terms of the investment were not disclosed but the investment is enough for Founder Brandon Truaxe to describe the US prestige beauty giant as a ‘partner’. Founded in 2013, Deciem...
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