Gillette signs up for another season as Toronto Raptors sponsor
Gillette has announced the return of its Choose Your Game Face campaign as part of its continued role as the official shave and beard care partner to the Toronto Raptors.
Louis Vuitton named Title Partner for America’s Cup
Louis Vuitton has announced its return as the Title Partner for the Louis Vuitton 37th America’s Cup Barcelona.
L’Oréal Partners with THG Ingenuity
THG’s Ingenuity commerce division has entered into a deal with L’Oréal to manage direct-to-consumer activities for two luxury division brands in North America.
Goop debuts affordable beauty line
Goop has announced the launch of a new, affordable line of beauty and wellness products that will be sold via Target and Amazon.
Pat McGrath Labs and Shop with Google to host AR pop-up experience
Pat McGrath Labs and Shop with Google have announced that they’re hosting an augmented reality pop-up experience combining the make-up brand’s offer with the internet behemoth’s AR technology.
Elizabeth Arden names M&C Saatchi’s Talk as Global PR lead
Elizabeth Arden has named Talk as its lead Global PR Agency. The M&C Saatchi-owned agency will develop brand strategy and creative campaigns for the prestige beauty brand worldwide.
Dior brings Carousel of Dreams to Saks
Saks has unveiled its first immersive holiday experience in collaboration with a luxury fashion label. The department store has teamed up with Dior to install the LVMH-owned brand’s Carousel of Dreams at its flagship in New York.
Revlon Sued Over Alleged Misleading “Ammonia Free” Claim
Revlon is sued over alleged ammonia content in a product marketed as “ammonia free.”
SEPHORA and Rare Beauty Collaborate for Mental Health Awareness
SEPHORA and Rare Beauty are launching the “Make a Rare Impact” campaign in line with World Mental Health Day on October 10.
JLo Beauty launches at Macy’s
Jennifer Lopez’s beauty brand, JLo Beauty, has hit shelves at Macy’s. The skin and body care range will be available to buy at select stores as well as on the department store’s website and app.
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