Henkel buys minority stake in refillable cleaning range Truman’s
Henkel has taken on the role of lead investor in a US$5 million seed round for eco-friendly home care start-up, Truman’s. The German FMCG manufacturer’s minority investment was made via its venture capital arm, Henkel Ventures. Truman’s is a direct-to-consumer...
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Hilary Duff to front Unilever-Walmart collab to encourage recycling
Unilever and Walmart have launched a joint campaign designed to make it easier for consumers across the US to recycle with confidence. Bring it to the Bin, as the initiative has been named, will be fronted by Hilary Duff. "We know how urgent it is to address the...
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Eco-credentials of Colgate’s disposable battery-powered toothbrushes for kids questioned
What lessons are we teaching our children? Well, if yours is kitted out with one of Colgate’s battery-powered kids’ toothbrushes, designed to be used for three months before being discarded, you may well be teaching them good dental hygiene habits but a strong set of...
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Coty Professional to debut vegan and sustainable hair care line weDo
Coty’s professional unit is set to usher in a new hair care brand billed as both vegan and sustainable, according to a press release issued by the company. The WeDo Professional range will launch in the Nordic region in September before rolling out across Europe and...
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Cosmopolitan magazine ‘serves’ luxury fragrance
Luxe Brands and Cosmopolitan magazine have announced the launch of a four-scent fragrance collection, named Eau de Juice. The perfume campaign will be fronted by Ashley Benson. "In the spirit of Cosmo and our 81 million strong audience of modern young women, Eau de...
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L’Oréal to use P&G patented technology for plastic packaging in new deal
L’Oréal is set to purchase recycled polypropylene plastic from PureCycle Technologies, which was originally developed by competitor Procter & Gamble, according to a report by BizJournal. PureCycle Technologies is currently building a new plant near Cinncinati,...
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L’Oréal let off class action suit over defective bottles
L’Oréal will not have to defend itself against a class action lawsuit that claimed the French beauty giant was deliberately packaging liquid cosmetics in bottles that trap a significant amount of the contents inside, according to a report published by Bloomberg Law. A...
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Josie Maran Cosmetics launches national recycling program
Josie Maran Cosmetics has partnered with TerraCycle to launch a national recycling program for its entire line of cosmetics. Consumers will be able to send their empties to the recycling giant using a pre-paid shipping label to be processed and repurposed. "We are so...
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BIC USA disrupts grooming category with gender neutral razor launch on Amazon
BIC has launched a gender neutral, direct-to-consumer razor brand, named Made For You, in a bid to disrupt the shaving category. The razor will be available exclusively on Amazon and features a metal handle and five flexible blades together with a lubrication strip...
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Colgate-Palmolive finalizes design of first recyclable toothpaste tube
Colgate-Palmolive has finalized the design of a recyclable toothpaste tube that is said to set a new industry standard. The tubes have replaced the standard toothpaste design in favour of high-density polyethylene (HDPE), which is said to be the second most popular...
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