North America

2021 Resilience: Finance

2021 Resilience: Finance

If ever there was a test designed to sort the wheat from the chaff, it was 2020. Some emerged from the pandemic’s salient year bigger and better (looking at you Amazon, LVMH), others, not so much. Indeed, 2021’s results provided an instant litmus test into the health of a given company after 2020 had done its worst. From Q1, we could see those who were bouncing back bigger and better and, in contrast, those who were still struggling.

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2021 Resistance: Technology

2021 Resistance: Technology

Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.

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