Mary Kay Launches K-Beauty Skincare Collection Across 40 Markets
Mary Kay has launched a limited-edition K-Beauty Texture Edit across 40 markets, introducing three Korea-made skincare products as it looks to strengthen its relevance with younger beauty consumers.
Bath & Body Works Expands into Sensitive Skin with New Essentials Franchise
Bath & Body Works has launched Essentials, a new sensitive skin body care franchise, expanding its portfolio into more functional, ingredient-led personal care while retaining fragrance as a core proposition.
Scarlett Johansson’s Skincare Brand The Outset Closes
The Outset, the premium skincare brand founded by Scarlett Johansson and Kate Foster Lengyel, has closed four years after launching.
Interparfums Signs Global Fragrance Licence with PUMA
Interparfums has signed an exclusive worldwide licensing agreement with PUMA to develop, manufacture and distribute fragrances under the sportswear brand, with the first launch planned for 2027.
RAW Skincare to Close After Nearly a Decade
RAW Skincare is closing after almost 10 years in business, bringing an end to the plant-based skincare brand known for its refillable packaging and simplified product routines.
Estée Lauder Counterfeit Lawsuit Against Walmart Moves Forward
The Estée Lauder Companies has been cleared to proceed with and expand its trademark lawsuit against Walmart over allegedly counterfeit beauty and fragrance products sold by third-party vendors on Walmart.com.
e.l.f. Cosmetics Expands into Brazil with Sephora Exclusive
e.l.f. Cosmetics has launched in Brazil exclusively with Sephora, becoming the retailer’s first mass-market colour cosmetics brand in the country.
Colgate-Palmolive Explores US$1 Billion Sale of Personal Care Brands
Colgate-Palmolive is reportedly exploring the sale of several mass-market personal care brands, including Softsoap, Irish Spring and Speed Stick, in a transaction that could generate more than US$1 billion.
Belle Brands Acquires Hair Wellness Brand Vegamour
Belle Brands, the beauty platform backed by private investment firm Windsong Global, has acquired biotech-powered hair wellness brand Vegamour, adding it to a portfolio that includes JVN Hair, Pipette, KVD Beauty and Versed.
National Eczema Association Expands Seal of Acceptance to Colour Cosmetics
The National Eczema Association has expanded its Seal of Acceptance programme into colour cosmetics for the first time, beginning with foundations, concealers and primers designed for consumers with eczema and sensitive skin.
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