Sephora cleans up with Environmental Defense Fund partnership
Sephora and Environmental Defense Fund have announced their partnership to advance the removal of toxic ingredients known to cause environmental and health impacts from the LVMH-owned retailer’s beauty products.
Tennis star Maria Sharapova invests in tech wellness company Therabody
Tennis ace Maria Sharapova has invested in wellness company Therabody, having also joined its Board of Directors.
Pat McGrath Labs teams up with Supreme in first-ever lipstick collaboration
Pat McGrath Labs has teamed up with Supreme to launch the MatteTrance Lipstick, the first beauty collaboration in the fashion label’s 26-year history.
The Ordinary launches water-free, pure niacinamide powder
The Ordinary has launched a pure Niacinamide powder, a water-free formula designed so that consumers can add it to their existing products at home.
Estée Lauder looks to gaming world to promote Advanced Night Repair beauty serum
Estée Lauder has aligned with the gaming world to promote its Advanced Night Repair Synchronized Multi-Recovery Complex, launching several web-based video games on its ANRcade microsite, according to AdAge.com.
Selena Gomez announces Sephora launch date for vegan brand Rare Beauty
Actress Selena Gomez has taken to Instagram to announce the launch date for her vegan brand, Rare Beauty, which will be available via Sephora on 3rd September, 2020.
No make-up? E.l.f Beauty and Alicia Keys to launch wellness brand
Alicia Keys has teamed up with E.l.f Beauty to create a new ‘lifestyle beauty brand’. The new venture will enable Keys, who is known for her bare-faced look, to ‘explore conversations about inner beauty, wellness and connection’.
The Personal Care Products Council elects new Board Chair
The Personal Care Products Council (PCPC) has announced the election of a new Board Chair. Keech Combe Shetty, Executive Chair of Combe Incorporated will assume the role.
TikTok star Addison Rae co-creates beauty company Item Beauty
TikTok star Addison Rae has teamed up with beauty incubator and Ipsy sister company Madeby Collective to co-create a new cosmetics company, named Item beauty.
Masked beauty: Mask wearing spurs on matching manicure trend
Matching your mask to your manicure is ‘peak 2020’, Refinery 29 is claiming. Indeed, the digital lifestyle publication has rounded up a series of mask-mani combinations it’s spotted on social channels.
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