The Estée Lauder Companies invests in disrupter Deciem
The Estée Lauder Companies has announced that it has invested in Toronto-based Deciem. Terms of the investment were not disclosed but the investment is enough for Founder Brandon Truaxe to describe the US prestige beauty giant as a ‘partner’. Founded in 2013, Deciem...
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Kim Kardashian West challenges Kylie Jenner with new make-up range, KKW Beauty
Reality star Kim Kardashian West is set to challenge her sister Kylie Jenner's hold on the beauty market with the launch of her own line KKW Beauty. The announcement of the range follows a successful collaboration with Jenner on her Kylie Cosmetics label, named KKW x...
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Halal nail care booms in the US during Ramadan with the launch of two new ranges
The US halal nail care sector is booming during Ramadan, with two key players in the industry, Maya Cosmetics and Orly, both launching new ranges to capitalize on the upsurge in the demand for the products during the holy time. Orly has this month teamed up with halal...
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Estée Lauder Companies drops millennial-focussed Estée Edit brand
Estée Lauder Companies has announced the removal of The Estée Edit brand from its portfolio, with the brand being taken out of US and Canadian Sephora stores, plus Selfridges in London, by September and ceasing trading online by the end of the year, according to a...
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Safety first: Johnson & Johnson calls parents’ bluff over ‘natural’ baby products
Johnson & Johnson has spoken out against the prevailing trend for all-natural and organic baby products, according to a report published by Forbes. In a promotional video for its Johnson’s Baby brand, the company has boldy asserted that ‘being natural is never...
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Sephora updates Virtual Artist app to include blush and contour shades
Sephora has upgraded its popular Virtual Artist tool to allow users to trial a wider array of make-up products via augmented reality. The LVMH-owned retailer has added blush, bronzer, contour and highlighter functionality, according to a report published by...
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Designer Tien Pham unveils LED lashes
Designer Tien Pham debuted his new LED fake lash creation at Maker Faire earlier this month, showcasing the latest trend in eye beauty. Named F.Lashes, the LED products attach to the eyes with glue as normal, while barely-there wires attach to a tiny watch battery at...
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Mariah Carey: set to launch own make-up range?
Rumors abound that global singing sensation Mariah Carey is to team up with her Manager Stella Bulochnikov to launch her own make-up range, according to Page Six. The move to launch her own beauty range is not Carey’s first foray into the industry. Indeed, the...
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CVS Pharmacy launches skin health awareness campaign on digital platforms
CVS Pharmacy has launched its Long Live Skin campaign, which aims to promote awareness of skin health and correct skincare, with the campaign being launched via Facebook. The campaign has the online hashtag #advicetomyyoungerself and is designed to inspire women...
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Hayley Bennett announced as new face of Chloe fragrance
Girl On The Train star Haley Bennett has been announced as the new face of Chloe signature fragrance for its 10th anniversary year. The campaign featuring Bennett will be unveiled in autumn, with the President of Chloe stating that the Chloe girl is a woman that...
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