Estée Lauder launches lipstick chatbot and color-match facility
Estée Lauder has announced the second phase in its partnership with AR specialist ModiFace – the launch of an online conversational lipstick advisor to help guide customers to their perfect lip shade. The new Facebook Messenger-based lipstick chat bot will complement...
BWX completes purchase of Mineral Fusion Natural Brands
North Castle Partners has announced that it has completed the sale of Mineral Fusion Natural Brands to BWX. Terms of the transaction were not disclosed. “Our partnership with North Castle has spanned more than a decade and two North Castle portfolio companies. When we...
E.L.F Cosmetics invites social media users to choose new product color
E.L.F Cosmetics is embarking on an interactive marketing drive with its consumers by encouraging them to help choose the colour of the company's first release of its matte liquid lipstick. Taking to Instagram, E.L.F is asking consumers to choose between its...
L’Oréal pulls the plug on Decléor in the US
French beauty powerhouse L’Oréal is to remove its Decléor brand from the US market as of next week, despite a year-long strategic focus on boosting the brand in the American market, according to a report by WWD.com. Having brought the brand from Shiseido in in 2014,...
Sephora to open new Mississippi-based distribution centre
Beauty retailer Sephora is set to open a new distribution centre in northern Mississippi this summer, which will create 400 jobs over the course of five years, according to Mississippi Business Journal. The distribution centre, which spans 720,000 square foot and is...
Estée Lauder appoints French make-up artist Violette as new Global Beauty Director
Estée Lauder has appointed French make-up artist Violette – who goes only by her first name – as its new Global Beauty Director. Violette, who takes over from Tom Pecheux who joined YSL earlier in the year, has had a wealth of experience with roles such as Brand...
St Ives launches pop-up experiential ‘mixing bar’ in NYC
Skin care company St Ives has launched its first pop-up experiential mixing bar in New York, where consumers will be inviting to create their own face scrubs and lotions. Tapping in to the growing trend for experiential store experiences, the St Ives Mixing Bar will...
Could this be the end of fake tan? Scientists develop natural tanning cream that activates melanin production
Scientists at Massachusetts General Hospital have developed a topical drug that activates melanin production in the skin, according to a report published by Allure. “This offers an exciting new option to minimize the risk of skin cancers, especially in very fair skin...
The Estée Lauder Companies invests in disrupter Deciem
The Estée Lauder Companies has announced that it has invested in Toronto-based Deciem. Terms of the investment were not disclosed but the investment is enough for Founder Brandon Truaxe to describe the US prestige beauty giant as a ‘partner’. Founded in 2013, Deciem...
Kim Kardashian West challenges Kylie Jenner with new make-up range, KKW Beauty
Reality star Kim Kardashian West is set to challenge her sister Kylie Jenner's hold on the beauty market with the launch of her own line KKW Beauty. The announcement of the range follows a successful collaboration with Jenner on her Kylie Cosmetics label, named KKW x...
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