Hayley Bennett announced as new face of Chloe fragrance
Girl On The Train star Haley Bennett has been announced as the new face of Chloe signature fragrance for its 10th anniversary year. The campaign featuring Bennett will be unveiled in autumn, with the President of Chloe stating that the Chloe girl is a woman that...
Mary Kay’s global Beauty That Counts campaign raises US$11 million for charitable causes
Mary Kay has launched its Beauty That Counts initiative for the 9th year running. Since its inception, the philanthropic campaign has raised more than US$11 million for charitable causes. This year, the US direct sales company will donate US$1 from every sale of two...
Bolden to launch sunscreen for black skin
A US brand founded by two sisters of Nigerian origin, Bolden, is set to launch a sunscreen developed specifically for black skin, according to a report published by the Huffington Post. The product promises to dry clear, with no chalky residue left on the skin and...
Lush launches national campaign to abolish US death penalty
Lush Fresh Handmade Cosmetics has partnered with Death Penalty Focus to launch a US-wide campaign calling for the end of the death penalty. The brand will host events in store to raise awareness of the cause and encourage its community members to get involved. The...
Industry first: Procter & Gamble switches up Gillette Shave Club to launch on-demand service
Procter & Gamble has transformed the way customers can order replacement blades via its Gillette Shave Club, according to a report published by Cincinnati.com, prompting a rebrand for the unit to Gillette On Demand. The US FMCG giant has introduced a function that...
Is Forever 21 the next Ulta? Fashion retailer rumored to be launching standalone beauty stores
Forever 21 is rumored to be launching standalone beauty boutiques, according to a report published by Bustle. Initial reports suggest that the new formats would be separate to existing Forever 21 stores, although a spokesperson for Forever 21 did not confirm the...
J&J to appeal after St Louis court hands talc plaintiff US$110 million verdict
Johnson & Johnson is to appeal after a St Louis State Court found in favour of the latest talc plaintiff and ordered the baby care manufacturer to pay US$100 million in damages, according to a report published by the BBC. The sum is the largest to be awarded by a...
We hear you: Elizabeth Arden employs consumer-insight driven marketing strategy
The future of Elizabeth Arden is being guided by its loyal customers, according to a report published by Customer Think. The Revlon-owned brand has rolled out a consumer-insight driven marketing strategy after a successful pilot, using its community of 4,000 ‘Arden...
Sephora and Victoria’s Secrets head up millennial’s love list, according to new report
US beauty retailer Sephora and Victoria’s Secrets have been named as the top two favoured brands by millennials and Gen Z consumers, according to the Conde Nast and Goldman Sachs 2017 Love List Brand Affinity Index. The report looks at brands most popular with younger...
Kim Kardashian and Kylie Jenner team up for new lip kit collaboration
Kylie Jenner has announced the latest collaboration for her successful Kylie Cosmetics range as a joint venture with her reality TV star sister Kim Kardashian. The siblings are set to launch nude lip kits named KKW x Kylie with a strong campaign being launched on...
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