The personal touch: Sephora tops Retail Personalization Index
Sephora has been named as the retailer providing the ‘most personalized customer experience’, according to a report published by Business Insider. The LVMH-owned perfumery chain came out on top of Sailthru’s first annual Retail Personalization Index, which is based on...
Estée Lauder Companies expands role of senior leader Olivier Bottrie to Global President, Travel Retail and Development
Estée Lauder Companies (ELC) has expanded the position of Olivier Bottrie to Global President, Travel Retail and Development, which will see him overseeing the strategic development of the company’s retail stores globally. The new position will come into force as of...
If at first you don’t succeed: Walgreens Boots Alliance to revise Rite Aid deal AGAIN
Walgreens Boots Alliance is planning to amend its Rite Aid deal once again to address concerns raised by regulators, according to a report published by Reuters, which quotes Bloomberg as its source. After the original acquisition was denied, the drugstore operator...
News article reporting Sephora’s buyout of Ulta exposed as hoax
A recent Facebook story that linked to a news page announcing the Sephora acquisition of Ulta has been exposed as a scam thought to encourage sales of the skin care cream Vlamorous. Consumers have been getting caught out by clicking on a Facebook news item that links...
L Brands drafts in 4000 extra staff over holiday season to boost distribution service
L Brands has announced the planned employment of 4000 more staff to successfully navigate the extra demands on distribution during the holiday season. The seasonal employees will work at the company’s Morse Road and East Broad Street distribution centers, with some...
Katy Perry launches new fragrance in exclusive retail deal with Walgreens
Pop star Katy Perry has launched a new fragrance INDI in an exclusive retail deal with Walgreens and Walgreens.com. The fragrance, under licence with Coty, will be supported by a campaign with a slogan ‘Different. Together’, which looks at celebrating individuality....
Kylie Cosmetics to become billion-dollar brand by 2022
Kylie Cosmetics is on course to join the billion-dollar brand club by 2022, according to a report published by WWD. In an interview with the fashion and beauty journal, Kylie Jenner and mom Kris revealed that the brand has notched up sales of US$420 million in the...
Sephora claims new launch Beauty Insider Community will be ‘World’s Most Trusted’ beauty social platform
Sephora’s new Beauty Insider Community is set to become the world’s most trusted and beauty-obsessed social platform, according to the retailer. The LVMH-owned perfumery chain’s latest digital endeavor is billed as a first for the prestige retail industry and will...
Wal-Mart to buy Birchbox? Beauty subscription service ‘in talks’ to sell
Beauty subscription service Birchbox is in talks with several retailers, including Wal-Mart, to explore the possibility of a sale, according to a report published by Reuters. A discussion took place between Marc Lore, CEO of Wal-Mart E-Commerce US, and Birchbox...
2.6 million people view Kevin Fredericks ‘$50 gift card to Mac or Sephora’ video
Male comedian Kevin Fredericks, known as KevOnStage, has put out a Facebook Video that mimics the premise that you can splurge at the likes of Sephora or MAC with a $50 gift card, which has now been viewed more than 2.6 million times. In the video, Fredericks - the...
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