Procter & Gamble debuts LifeLab Everyday at all-virtual CES
Virtual attendees of CES 2021 and members of the public alike are invited to tour the latest Procter & Gamble innovations via the US FMCG firm’s LifeLab Everyday virtual experience. The immersive platform blends digital exploration with virtual reality to showcase how innovations and technologies inspired by deep consumer understanding can impact on our daily lives.
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YouCam Makeup parent Perfect Corp closes $50 million Series C round
YouCam Makeup parent company Perfect Corp has closed a $50 million seed round, led by Goldman Sachs.
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Lessons Learned in 2020 – Heritage brands
What did happen?The global path of destruction caused by COVID-19 has been well documented throughout the past 12 months, with China the first casualty of the pandemic. While the rest of the world watched on in horror, consumption in the region all but dried up. The...
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L’Oréal invests in social selling platform, Replika Software
L’Oréal has announced a minority investment in US social selling platform, Replika Software.
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Sephora opens mini shops inside Kohl’s stores
Sephora has announced a long-term strategic partnership with Kohl’s, which will see the prestige retailer open mini shops inside Kohl’s stores.
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Beauty wins social marketing; NYX and Too Faced lauded in TikTok’s 2020 creative campaign review
TikTok has released its 2020 Creative Excellence showcase, which features some of the most creative UK brand activations over the course of the year, with beauty brands NYX and Too Faced starring in the review.
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e.l.f Cosmetics partners with female gamer Loserfruit to appeal to Gen Z audience
e.l.f. Cosmetics has teamed up with female gamer Loserfruit (Lufu) in a bid to appeal to a Gen Z audience through her social media channels.
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Target wins 2020: Q3 sales up 20.7 percent
Target has reported its results for the third quarter of fiscal 2020. The US retailer saw comparable sales rise 20.7 percent thanks to an impressive 155 percent hike in digital sales and solid 9.9 percent in store sales.
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The new black? TikTok trend could spur on sales of colored mascara
A burgundy mascara produced by L’Oréal Paris has gone viral after a TikTok user highlighted its potential to make eyes appear greener, according to a report published by Health.
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Beauty takes over Twitter with 118 million tweets over 12 months to July 2020
While beauty has long been associated with the likes of image- and video-led social media platforms such as Instagram, Snapchat and TikTok, Twitter is no stranger to the industry, according to a report published by Ad Week.
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