Walgreens Boots Alliances names Mike Maresca as new Chief Technology Officer
Walgreens Boots Alliance has named Mike Maresca as its new Chief Technology Officer.
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We want to bring the human touch to e-commerce: Kanye West unveils new Yeezy site
Kanye West is set to unveil a new website for his Yeezy Supply clothing brand, which Fast Company describes as ‘a shopping experience unlike anything you’ve seen on the internet’.
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Jane Lauder named EVP, Enterprise Marketing and Chief Data Officer
The Estee Lauder Companies has announced that Jane Lauder will be named to the new role of EVP, Enterprise Marketing and Chief Data Officer, effective July 1, 2020.
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Modiface dodges data protection claim
Modiface has managed to avoid answering a lawsuit where the complainant alleged that it breached Illinois’ Biometric Information Privacy Act, according to a report published by Bloomberg.
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Lauder extends virtual beauty advice to What’s App
Estee Lauder has extended its virtual beauty assistant service, known as Liv, to What’s App, according to a report published by Mobile Marketing Magazine.
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Sephora evolves shopping experience with new Klarna partnership
Sephora has announced a new partnership with global payments and shopping provider Klarna, which will allow consumers to pay for goods via an instalment option.
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Virtual internships: P&G takes student schemes online
The COVID-19 outbreak has thrown up many challenges but, as we approach the summer break, there’s one more hurdle to be overcome. How to on-board interns and graduates. Procter & Gamble has been cooking up one solution, according to a report published by Biz Journals.
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Ulta Beauty launches curb-side collection
Stores may be closed to clients but Ulta Beauty has debuted a Curbside Pick-Up service in select stores. The offering is an extension of its popular Buy Online Pick Up in Store service.
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L’Oréal USA launches Snapchat filters in Snap Camera partnership
L’Oréal USA has become the first beauty company to partner with Snap Camera as it looks to AR amidst the coronavirus crisis, launching eight custom-branded augmented reality lenses for the Snap Camera desktop platform.
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bareMinerals launches virtual beauty consultants
Shiseido-owned bareMinerals has launched a virtual beauty consultation aimed at recreating the in-store experience at home.
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