P&G Beauty has debuted its virtual storytelling world, BeautySPHERE at the Consumer Electronics Show (CES) 2022. The digital experience allows visitors to interact with the US FMCG firm’s portfolio of brands through live and simulated content.
Paris Hilton has launched a virtual island where visitors can explore a digital version of her Beverly Hills home, drive a luxury car or climb aboard a yacht, according to a report published by Reuters.
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
L’Oréal has committed to empowering female NFT creatives, having commission six artists to create NFT art inspired by the shades of red for the new L’Oréal Paris Reds of Worth by Colour Riche range of lipsticks.
the hiring of consultant firm AlixPartners to look into the spin off of its e-commerce operations, however, CEO Jeff Gennette has stated that the company has not reached any predetermined conclusions.
Lush has announced a partnership with DoorDash to offer same day delivery from more than 250 stores across the US and Canada.
Alex Gorsky, CEO of Johnson & Johnson, has joined the Apple board of directors, which comes ahead of his plan to leave J&J in January 2022.
Fenty Beauty has been named an official partner of Riot Games, according to a report published by High Snobiety.
The Lycra Company has announced the launch of Lycra One, an online customer portal said to empower brands, retailers and garment makers to connect to a global network of mills in one convenient platform.