A burgundy mascara produced by L’Oréal Paris has gone viral after a TikTok user highlighted its potential to make eyes appear greener, according to a report published by Health.
While beauty has long been associated with the likes of image- and video-led social media platforms such as Instagram, Snapchat and TikTok, Twitter is no stranger to the industry, according to a report published by Ad Week.
The Estee Lauder Companies has partnered with SmartGift in order to make the online shopping experience for gifts a breeze this holiday season.
Shopify has announced a first-of-its-kind partnership with TikTok that brings the short-form video platform to its more than one million merchants across the US, followed by select markets throughout North America, Europe and Southeast Asia from early 2021.
Postmates has announced the launch of a new platform offering users instant delivery from LA-based apparel, homeware, beauty and wellness stores, according to a report published by CNBC.
Avon has announced the opening of its new immersive experience centre, Studio 1886, based in Los Angeles, U.S.
Visa Tap to Phone has announced that, after a year-long pilot, it will be available in some 15 markets with plans to expand to the United States.
L’Oréal USA has named Marc Toulemonde as its new Chief Digital & Marketing Officer, with Christina Fair being promoted to President, Active Cosmetics Division, North America, effective 16th November, 2020.
Facebook has announced its latest update for Instagram, which focuses on making business messaging more efficient through an integration with Messenger tools, according to a report by WWD.com.
The Estee Lauder Companies has named Gibu Thomas President of its Online division, following the retirement of Dennis McEniry after nearly 20 years with the company, effective November 16.