P&G Beauty debuts virtual world, BeautySPHERE at CES 2022
P&G Beauty has debuted its virtual storytelling world, BeautySPHERE at the Consumer Electronics Show (CES) 2022. The digital experience allows visitors to interact with the US FMCG firm’s portfolio of brands through live and simulated content.
Paris Hilton launches virtual island
Paris Hilton has launched a virtual island where visitors can explore a digital version of her Beverly Hills home, drive a luxury car or climb aboard a yacht, according to a report published by Reuters.
2021 Resistance: Technology
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
2021 Resilience: Technology
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
L’Oréal USA empowers female NFT creatives; commissions artwork for new lipstick range
L’Oréal has committed to empowering female NFT creatives, having commission six artists to create NFT art inspired by the shades of red for the new L’Oréal Paris Reds of Worth by Colour Riche range of lipsticks.
Macy’s mulls e-commerce operations separation; CEO Jeff Gennette undecided
the hiring of consultant firm AlixPartners to look into the spin off of its e-commerce operations, however, CEO Jeff Gennette has stated that the company has not reached any predetermined conclusions.
Lush partners with DoorDash for same-day delivery
Lush has announced a partnership with DoorDash to offer same day delivery from more than 250 stores across the US and Canada.
Johnson & Johnson CEO Alex Gorsky joins Apple’s board of directors
Alex Gorsky, CEO of Johnson & Johnson, has joined the Apple board of directors, which comes ahead of his plan to leave J&J in January 2022.
Fenty Beauty partners with Riot Games
Fenty Beauty has been named an official partner of Riot Games, according to a report published by High Snobiety.
The Lycra Company launches online customer portal
The Lycra Company has announced the launch of Lycra One, an online customer portal said to empower brands, retailers and garment makers to connect to a global network of mills in one convenient platform.
LATEST NEWS
