Sephora to host Volition crowdsourcing site in a bid to engage consumers
US retailer Sephora will host the crowdsourcing site Volition in an attempt to gain consumer insight in product development decisions. Volition – a start-up company that allows users to vote for the products they want to see created – has its own site, however,...
L’Oréal Paris and Maybelline New York official sponsors of Time Inc’s new standalone beauty-based social video channel
Content company Time Inc has launched a new social video channel solely based around beauty, named The Pretty, with L’Oréal Paris and Maybelline New York the official sponsors. Targeting towards millennial and Gen Z consumers, The Pretty is lauded as a social video...
Could this be the end of fake tan? Scientists develop natural tanning cream that activates melanin production
Scientists at Massachusetts General Hospital have developed a topical drug that activates melanin production in the skin, according to a report published by Allure. “This offers an exciting new option to minimize the risk of skin cancers, especially in very fair skin...
Perfect Corp partners with celeb make-up artist Kristofer Buckle for new AR beauty collection via YouCam
Perfect Corp has teamed up with celebrity make-up artist Kristofer Buckle to launch a new virtual reality make-up collection via the popular augmented reality app YouCam Makeup. The virtual make-up collection features six new looks in Buckle’s Fantasy make-up series...
ModiFace to up conversion rate with AI-based face and eye-tracking analytics platform
ModiFace has launched a new tool for the beauty industry. Face AI tracking uses a highly precise and patented facial tracking engine to map facial features such as lip contour, eyes, irises and face with sub-pixel accuracy. “Face AI is a revolutionary engine that...
Sephora updates Virtual Artist app to include blush and contour shades
Sephora has upgraded its popular Virtual Artist tool to allow users to trial a wider array of make-up products via augmented reality. The LVMH-owned retailer has added blush, bronzer, contour and highlighter functionality, according to a report published by...
Sephora settles in Asian customer discrimination class action
Sephora has been given the go-ahead by a Californian federal judge to settle a class action brought by customers of Asian origin against the retailer, according to a report published by Law 360. The LVMH-owned perfumery chain is set to pay out US$950,000 to those who...
Estée Lauder to boost e-commerce with launch of augmented reality feature
Estée Lauder has teamed up with AR specialist ModiFace to launch an augmented reality based try-on feature for its web and mobile website. The facility allows users to test products virtually using Modiface’s latest Light Field Rendering technology, which can respond...
CVS Pharmacy launches skin health awareness campaign on digital platforms
CVS Pharmacy has launched its Long Live Skin campaign, which aims to promote awareness of skin health and correct skincare, with the campaign being launched via Facebook. The campaign has the online hashtag #advicetomyyoungerself and is designed to inspire women...
Massachusetts Institute of Technology (MIT) launches technology to reduce skin puffiness
The Massachusetts Institute of Technology (MIT) has announced the launch of a new technology heralded ‘liquid Spanx’ which sees a significant reduction in skin puffiness and is said to be the next big treatment for under eye bags. To create the technology, MIT used a...
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