Elizabeth Arden appoints Adeola Ariyo as African Ambassador
Elizabeth Arden has appointed Nigerian model Adeola Ariyo as its first ever African Ambassador. The announcement follows the official launch of the full Elizabeth Arden cosmetics range in Nigeria last week. However, Ariyo will represent the brand not just in Nigeria...
Consumers rank the importance of packaging buzzwords in new survey
Packaging claims such as “cruelty-free” and “not tested on animals” are important to consumers when choosing which cosmetics to buy, a recent survey reveals. The online survey of 1,117 consumers, carried by US market research firm Nielsen, queried respondents on the...
Cosmetics maker Shiseido announces new $250M research base
Japanese cosmetics company Shiseido has revealed plans to build a large research and development facility in Yokohama, and is spending US$248 million on the project. With the development of the new plant, Shiseido aims to improve its competitiveness with the goal of...
L’Oreal teams up with PowaTag to develop mobile commerce
L’Oreal USA has entered into a partnership with mobile commerce platform PowaTag to improve the cosmetics company’s ability to handle smartphone payments. Launched last year, PowaTag app acts as a “mobile wallet”, making it possible for consumers to purchase items...
Brazilian cosmetics firm Natura lays off 1 percent of work force
Brazilian cosmetics firm Natura announced on Wednesday that it is was laying off 70 of its workers. The redundancies represent just under 1 percent of the firm's 7,000 employees in Brazil. The redundancies are a response to the slow-down of the economy and a drop in...
Transgender teen Jazz Jennings lands Clean & Clear campaign
Transgender teen activist Jazz Jennings has been appointed as the face of Johnson and Johnson’s Clean & Clear skin care range. Born in Florida, Jennings was diagnosed with gender identity disorder at the age of four and has discussed transgender issues on...
Dow Corning due to launch new silicon formulations at in-cosmetics
US-based silicon manufacturer Dow Corning has revealed that it will be showcasing two new silicon-based cosmetics ingredients at trade event in-cosmetics 2015. The new innovations due to be showcased at the trade show, which is taking place in Barcelona from April...
Dove launches campaign to promote its Beauty Bar to Indian consumers
Dove has launched its first campaign in India to encourage consumers to perform daily cleansing rituals using its Beauty Bar soap. The ‘Beauty begins with care’ campaign advert features a group of regular women who were taken to a spa and given a mystery beauty...
MAC teams up with Brazilian blogger to launch weather-resistant collection
MAC has teamed up with Brazilian beauty blogger Julia Petit to launch a makeup collection that claims to be resistant to humidity. For a country famed for Victoria’s Secret models Gisele Bündchen and Adriana Lima, tattooed 42-year-old Petit may seem like an unusual...
L’Oreal launches makeup genius app in Australia
L'Oreal is introducing its popular Makeup Genius app to consumers in Australia. The app turns a user's smartphone into a virtual mirror and with facial mapping technology, allows customers to digitally apply over 500 products. Since launching in France, the United...
Miss Earth beauty pageant launches in Uganda
A beauty pageant aimed at promoting environmental awareness is launching this year in Uganda. The Miss Earth Uganda 2015 competition will involve auditions due to be held in 25 districts across the country, with a winner expected to be announced by August. The theme...
8,000 visitors due to attend Thai beauty fair
The organizers of a new trade fair which aims to showcase Southeast Asia’s beauty industry have revealed details about the upcoming event. The Thai Cosmetic Manufacturers Association and UBM Asia collaborated to organize Asean Beauty 2015, a new trade show due to take...
SABIC to produce new innovative polymer range
Saudia Arabia chemical manufacturer Sabic has launched a new range of non-phthalate polymers, which can be used in feminine hygiene products and flexible packaging. The products have been developed at the company’s technology centre in Riyadh to fill national and...
Indonesia Government holds summit to discuss palm oil production
Indonesia government officials have been holding talks with multinational companies and farming associations to discuss issues surrounding palm oil production. Indonesia’s Ministry of Agriculture and the Ministry of Forestry and Environment gathered 100 technical...
MuLondon wins Viva! Best Vegan Cosmetic Product award
Natural and organic skincare company MuLondon has picked up the Best Vegan Cosmetic Product prize at vegan charity Viva!’s 20th Anniversary Awards. Winning product MuLondon’s Organic White Chocolate Truffle Moisturiser, is made in London and is 100% vegan, free from...
Elizabeth Arden launches full product range in Nigeria
Elizabeth Arden has announced that it will begin selling its full range of skincare, cosmetics and fragrance products to consumers in Nigeria. The products will be on sale at three Montaigne Place Outlets in Lagos and Enugu. The outlets are located in Ikeja City Mall...
L’Oreal launches UK skin cancer awareness campaign
In an effort to further its health credentials, L’Oreal brand La Roche-Posay is launching a new social media campaign to raise awareness of skin cancer. Featuring dalmatians, the Skinchecker video campaign, which launched today, urges consumers to examine the skin of...
L’Oreal launches Urban Decay in Australia
L’Oreal has announced that it is launching Urban Decay products in Australia. The Urban Decay product range is now on sale nationwide through cosmetic store chain Mecca Maxima and is also available online. The move is part of L’Oreal’s strategy to reach out to a...
Estée Lauder debut video campaign featuring Kendall Jenner
Estée Lauder have released an advertising campaign video featuring 19-year-old reality star and model Kendall Jenner, who is the face of the brand’s latest collection. The 20-second clip introduces the 12 piece collection developed in collaboration with French fashion...
Dove France launches #OneBeautifulThought campaign
Dove has launched a campaign in France to encourage women to have kinder thoughts about themselves. The #OneBeautifulThought campaign features an advert in which Dove asked a group of regular women to keep a diary of all the thoughts they have about their bodies and...
85 percent of Nigerians use smartphones to research products, Google survey reveals
A total of 85 percent of consumers in Nigeria use smartphones to research products online, according to a Google study. The fourth annual Google Barometer survey polled 150,000 respondents in 46 different countries with the aim of finding out how people across the...
Target launches Moroccan-inspired collection for spring 2015
US discount retailer Target is launching a Moroccan-inspired makeup range featuring warm tones and luxe gold packaging. The collection has been designed by New York makeup artist Sonia Kashuk, who has been producing makeup ranges in collaboration with Target since...
Companies selling cannabis-infused products warned by FDA on health claims
The US Food and Drugs Administration has issued letters to manufacturers of cannabis-infused products promoted as having health benefits, warning them that their claims are untested and must be modified. Warning letters have been sent to five companies regarding 18...
Nivea launches talcum powder-inspired deodorant in India
Nivea India has expanded its range of deodorants for women with the launch of Nivea Whitening Talc Touch. A new TV campaign featuring brand ambassador actress Anushka Sharma has been released to support the launch of the new product, which combines Indian consumers’...
Beauty Bridge launches its own skincare line
US online skincare marketplace Beauty Bridge has announced that it is launching its own cosmetics range. Beauty Bridge, which was founded in 2004, sells over 200 cosmetics brands yet the company has now formulated its own anti-ageing range featuring paraben-free,...
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