Natura Q2 Revenue Pressured by Brazil as Hispanic Markets Accelerate
Natura reported Q2 2026 revenue of BRL 5.2 billion, with operational challenges and weaker consumer demand weighing on Brazil, while Hispanic America delivered accelerating sales growth and improved profitability.
Brazil Moves to Ease Regulatory Barriers for K-Beauty Expansion
Brazil, K-beauty, Korean cosmetics, ANVISA, cosmetics regulation, Latin America, beauty exports, regulatory approval, South Korea, beauty market, cosmetics industry
Assaí Enters Pharmacy Market With Launch of In-Store Healthcare Concept
Brazilian retailer Assaí has announced the launch of its own pharmacy business, opening its first in-store pharmacy in São Paulo as it expands into the healthcare and personal care market.
O Boticário Launches Perfumery Club to Strengthen Fragrance Leadership
O Boticário has launched the Perfumery Club, a new proprietary initiative designed to bring together fragrance experts, opinion leaders and enthusiasts, following its recognition as Brazil’s benchmark for fragrance quality.
Bath & Body Works Enters Brazil With First Store and Localised Fragrance Strategy
Bath & Body Works has expanded into Brazil with the launch of its first retail store in São Paulo and a dedicated Brazilian e-commerce platform, marking the latest step in its international growth strategy.
Natura expects second-quarter revenue decline as Brazil weighs on sales
Natura expects second-quarter consolidated net revenue to fall between 9% and 10% year-on-year, citing weaker consumer demand and operational challenges in its Brazilian market.
Natura launches free ESG impact measurement platform for businesses
Natura has launched The Future P&L, a free digital platform that enables companies to measure and monetise the social, environmental and human value they create alongside their financial performance.
Rebecca Bonbon expands into beauty with new skincare and cosmetics collection
Rebecca Bonbon has partnered with beauty company UpSkin to launch its first skincare, body care and cosmetics collection, expanding the lifestyle brand into the beauty category.
WPP secures consolidated Natura and Avon LATAM marketing account
WPP has won a consolidated marketing account for Natura across Latin America, expanding its relationship with the Brazilian beauty and personal care group.
10Beauty raises US$23.5m to accelerate robotic manicure expansion
Robotic manicure company 10Beauty has secured US$23.5 million in new funding to support the rollout of its automated nail care technology across retail, hospitality and wellness channels.
Avon unveils bio-printed menopausal skin model to advance menopause-focused skincare research
Avon has launched what it describes as the world’s first 3D bio-printed menopausal skin model, reinforcing its repositioning in Latin America as a women’s health and femtech-focused brand.
Debut and Natura partner on AI-discovered skin longevity ingredient for Latin America
Biotech beauty company Debut and Natura have entered a strategic partnership to commercialize an AI-discovered skin longevity ingredient complex for the Latin American beauty market.
Vaseline names JENNIE global ambassador for body care
Vaseline has appointed global music and fashion star JENNIE as its Global Ambassador for body care, positioning the partnership around healthy, radiant skin and simplified self-care routines.
Natura reports Q1 revenue pressure in Brazil and Argentina amid Avon integration
Natura reported first-quarter 2026 revenue pressure in Brazil and Argentina, although the company delivered growth across other Latin American markets and continued progress with its Avon relaunch strategy.
Natura expands omnichannel strategy with Mercado Libre Mexico launch
Natura has launched an official store on Mercado Libre in Mexico as part of its broader omnichannel and digital expansion strategy.
Natura exits US market to refocus on Latin America growth
Natura is shutting down its US operations and discontinuing its subscription programme as part of a strategic restructuring.
Grupo Boticário focuses on efficiency to navigate Brazil market slowdown
Grupo Boticário is prioritising operational efficiency to sustain growth amid a slowdown in Brazil’s beauty market.
Natura Restructures Board and Governance to Drive New Growth Cycle
Natura has announced changes to its Board of Directors and governance structure to support a new phase of growth.
Fenty Beauty Launches in Guyana
Rihanna’s Fenty Beauty has officially launched in Guyana, bringing its beauty and skincare range to the market for the first time.
Natura Completes Restructuring with Strong Profit Growth in 2025
Natura has completed its corporate streamlining process, reporting strong profitability growth and nearly R$1 billion in net income for 2025.
PHLUR Expands into Sephora Europe and Mexico
Fine fragrance brand PHLUR is expanding its retail presence through Sephora with launches across Mexico and Europe.
L Catterton Combines Bel Cosméticos and Mundo do Cabeleireiro to Form Brazil’s Largest Beauty Retail Platform
L Catterton has combined Brazilian beauty retailers Bel Cosméticos and Mundo do Cabeleireiro to create the largest multi-brand specialty beauty retail platform in Brazil.
South Korea and Brazil Sign K-Beauty and Trade Cooperation Deals
South Korea and Brazil have signed a series of agreements, including a memorandum aimed at boosting regulatory cooperation in the health sector to facilitate greater access to K-beauty products in Brazil.
Natura Sells Avon Russia for €26.9m, Completes Portfolio Simplification
Natura Cosméticos has completed the sale of Avon’s Russian operations, marking the final step in its corporate simplification strategy and sharpening its focus on Latin America.
Brazil declares açaí a national fruit
Brazil has officially declared the açaí berry a national fruit in a bid to protect its cultural and economic ownership of the globally popular Amazonian “superfood.”
Brazil opens public consultations on cosmetics and fragrance packaging rules
Brazil’s National Health Surveillance Agency (Anvisa) has opened two public consultations on new regulatory proposals covering the repackaging and reuse of packaging for cosmetics, personal hygiene and perfume products.
Natura completes sale of Avon International while retaining Latin America operations
Brazilian beauty group Natura has finalised the sale of Avon International to US-based investment firm Regent LP, while retaining ownership of the Avon brand and operations across Latin America.
2025 in Review: Executive Moves – Leadership Resets Redefine Beauty’s Next Chapter
If 2025 was a year of recalibration for beauty and retail, it was also a year of churn at the top. Across global groups, prestige retailers and challenger brands alike, leadership change became a defining feature of the landscape—driven by shifting consumer demand, intensifying competition, activist pressure and the need to execute transformation faster. The result was an executive cycle that reshaped boardrooms as much as brand strategies.
2025 in Review: Funding the Future – Capital Flows Prioritise Scale and Resilience
If 2025 underscored one truth about the beauty and personal care industry, it was that capital still flows—albeit more selectively, more strategically and with sharper expectations. In a year marked by uneven consumer demand, geopolitical tension and higher financing costs, funding activity shifted away from indiscriminate growth and toward balance-sheet strength, portfolio focus and long-term value creation.
2025 in Review: New Markets – Regional Expansion Accelerates Globally
As growth remained uneven across mature beauty markets, 2025 became a year defined by geographic ambition. Rather than doubling down solely on core territories, brands increasingly looked outward—targeting new regions, new consumers and new retail formats as global expansion once again moved to the top of strategic agendas.
2025 in Review: New Markets – Products – Category Expansion Drives Innovation
If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where skincare met supplements, fragrance moved into hair and pets, and wellness continued its steady march into beauty’s mainstream.
2025 in Review: Retail Results – Beauty Outperforms Amid Uneven Consumer Confidence
If 2025 underscored one clear reality for global retail, it was that beauty continued to outperform, even as consumer confidence remained uneven and discretionary spending came under pressure. Across markets, retailers grappled with rising costs, shifting tourism flows and cautious shoppers, yet beauty and personal care consistently emerged as a stabilising force—supporting margins, driving footfall and, in several cases, underpinning improved outlooks.
2025 in Review: Manufacturers Results – Resilience Amid Uneven Global Demand
With consumer demand fragmenting across regions and price sensitivity rising in developed markets, 2025 proved to be a year of recalibration for beauty and personal care manufacturers. While growth slowed in parts of North America and Europe, resilience in fragrances, dermocosmetics, aesthetics and select emerging markets helped offset pressure in mass beauty and professional channels. The result was a year defined less by uniform expansion and more by strategic adjustment, portfolio discipline and geographic imbalance.
2025 in Review: M&A Activity – Scale and Strategic Focus Drive Dealmaking
As consumer confidence remained uneven and organic growth proved harder to sustain, mergers and acquisitions once again took centre stage in 2025, reshaping the global beauty and personal care landscape. From blockbuster transactions and founder exits to private equity-backed roll-ups and strategic divestments, the year underscored a clear reality: scale, speed and portfolio relevance matter more than ever.
2025 in Review: Investing in India – Global Beauty Doubles Down on Long-Term Growth
India’s beauty market entered 2025 with a new sense of certainty. No longer treated as a promising frontier or test-and-learn destination, the country has become a core pillar in global beauty strategies—one demanding sustained capital, local partnerships and long-term commitment. With premiumisation accelerating, digital commerce maturing and organised retail scaling rapidly, India has moved decisively into the industry’s top tier of priority markets.
2025 in Review: Dollars in Dubai – Beauty Investment Defies Global Uncertainty
As growth slowed across parts of Europe, the US and China, and capital became more selective, all eyes once again turned to the Middle East—and Dubai in particular—as beauty’s most dynamic convergence point for investment, expansion and ambition. In 2025, the emirate cemented its position not just as a regional hub, but as a global launchpad where capital, culture and consumer demand collided.
2025 in Review: Regulation & Trade – Compliance Tightens Amid Rising Geopolitical Tension
If 2025 demonstrated anything clearly, it was that regulation and geopolitics are no longer background forces for the beauty and personal care industry—they are central to strategy, cost structure and innovation. From chemical bans and ingredient scrutiny to trade retaliation, sustainability rules and enforcement crackdowns, the year marked a sharp escalation in regulatory complexity across global markets.
2025 in Review: Jobs & People – Workforce Resets Gather Pace Amid Market Uncertainty
With growth slowing in key markets, costs rising and confidence uneven, 2025 became a defining year for people, power and priorities across the global beauty and retail industry. From boardrooms to shop floors, companies restructured, recalibrated and, in many cases, reduced headcount—while selectively investing in talent deemed critical to future growth.
2025 in Review: Supply Side – Consolidation and Capital Discipline Amid Market Uncertainty
As growth softened in parts of the consumer-facing beauty market and volatility rippled through global trade, 2025 became a year of consolidation, capital discipline and strategic repositioning across the beauty supply chain. From ingredients and packaging to contract manufacturing and chemicals, the focus shifted decisively toward scale, resilience and long-term optionality.
2025 in Review: See You in Court – Litigation Intensifies Amid Heightened Scrutiny
If 2025 showed where pressure is building fastest in beauty and personal care, it was not only in regulation or trade—but in the courtroom. Across jurisdictions, litigation surged as regulators, competitors, consumers and investors increasingly turned to legal action to resolve disputes over data, safety, marketing claims and market power. For the industry, the year underscored a clear reality: legal risk is now a core operational concern.
2025 in Review: Tech & Digital – AI Reshapes Beauty Amid Rising Risk and Regulation
If 2025 marked a turning point for beauty, it was not defined by experimentation—but by execution. Artificial intelligence, immersive commerce and automation moved decisively from pilot projects to core infrastructure, reshaping how brands innovate, market, sell and operate. At the same time, rising regulatory scrutiny and cybersecurity risks underscored the growing costs and complexities of digital dependence.
Shopee Reenters Argentina as Sea Group Refocuses Its Latin America Strategy Around Brazil
Sea Group is reshaping its Latin America approach by exiting Shopee operations in Chile and Colombia while reentering Argentina, positioning Brazil as its core regional hub.
Mastercard and L’Oréal Launch Industry-Specific Business Card to Digitise Beauty Commerce in Latin America
Mastercard and L’Oréal have partnered to introduce the L’Oréal Mastercard BusinessCard, a financial product aimed at bringing salon owners, stylists, and beauty entrepreneurs in Latin America into the digital economy.
Estée Lauder Companies Invests in Mexican Luxury Fragrance Brand XINÚ
The Estée Lauder Companies (ELC) has taken a minority stake in XINÚ, its first investment in a Latin American beauty brand.
Natura Posts Q3 Revenue Decline as Latam Weakness Pressures Margins
Natura reported BRL 5.2 billion in Q3 2025 revenue and a BRL –119 million net loss, hit by slowing demand in Brazil, hyperinflation in Hispanic markets, and ongoing integration costs.
Sol de Janeiro names Jordan Saxemard Global Chief Marketing & Digital Officer
Sol de Janeiro has appointed Jordan Saxemard as Global Chief Marketing & Digital Officer, reporting to CEO and Co-Founder Heela Yang.
Natura Calls Shareholder Vote on Avon Industrial Merger to Streamline Corporate Structure
Brazilian cosmetics group Natura has called a shareholder meeting to vote on the proposed merger of Avon Industrial into Natura.
Sol de Janeiro Launches Foundation with US$7 Million Commitment
Sol de Janeiro has launched the Sol de Janeiro Foundation, committing US$7 million to biodiversity conservation and the empowerment of young women worldwide by the end of FY26.
Natura to Sell Avon International to Regent, Refocus on Latin America
Natura has entered a binding agreement to sell its Avon International operations in Europe, Africa and Asia to private equity firm Regent. Avon Russia is excluded from the deal and remains held for sale.
Natura Sells Avon’s Central America Business to Grupo PDC
Natura has agreed to divest Avon’s operations in Central America and the Dominican Republic to Grupo PDC as part of its ongoing restructuring strategy.
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