Grupo Boticario buys Beleza na Web
Grupo Boticario has snapped up Brazilian e-commerce platform Beleza na Web for an undisclosed sum, according to a report published by Reuters. The move was likely prompted by rival Natura’s acquisition of Avon, intensifying competition. Grupo Boticario said the...
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Avon strikes deal with Simpress for smartphone supply
Avon has struck a deal with Brazilian telecoms company, Simpress to supply its sales fleet with smartphones, according to a report published by Telecom Paper, quoting Mobile Time. Avon Sales Managers will be issued with a Samsung J6, rented from Simpress and...
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Croda announces support for Panama Beauty Project
Croda is taking part in an initiative designed to change the lives of women and children in Panama. The Panama Beauty Project, which runs from February 8 through 13 is a cross-industry program to provide services and education on personal care development, hygiene and...
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L’Oréal Brazil taps Tinder exec as new CDO
L’Oréal Brazil has named Andrea Iorio as Chief Digital Officer, according to a report published by Forbes. Iorio is charged with driving internal and external innovation on the digital front while continuing to develop a digital culture across the business. He joins...
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Brazil and Chile sign bilateral trade agreement
Brazil and Chile have entered into a free trade agreement that covers some 17 areas of e-commerce as well as eliminating data and roaming charges for those using smartphones in either of the two countries, according to a report published by BN Americas. The new...
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Amazon chats up Grupo Boticario and Natura to carve out a slice of Brazil’s beauty market
Amazon is said to be in talks with Grupo Boticario and Natura in a bid to persuade them to sell via its nascent Brazilian logistics platform, according to a report published by Reuters. As Reuters points out, this early focus on cosmetics is going against the grain...
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ShopGallery plans virtual stores for Argentinian airports
ShopGallery has revealed plans to set up virtual travel retail outlets in Argentina’s 10 international airports, according to a report published by TR Business. Under the proposal, virtual stores would be installed within ShopGallery’s existing footprint allowing...
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L’Oréal expands Mexican media ownership strategy fiufiu to more Spanish speaking countries
L’Oréal is set to expand a media ownership strategy it developed in Mexico into other Spanish speaking countries as it develops its initiative to generate first party cookies from its consumer base, according to a report by Ad Exchanger. The pilot, which took place in...
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Henkel partners with Solidaridad to promote sustainable palm oil and support Colombian farmers
Henkel has partnered with the international development organization Soldaridad to promote sustainable palm oil and support more than 5,000 smallholders in Colombia. The new project will see the German FMCG manufacturer leverage digital technology to support and...
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Mary Kay to enter Peruvian market
Following on from its 2015 entry onto the Colombian market, Mary Kay has announced its expansion into Peru. The US direct sales brand will open a new headquarters in Lima, Peru in September this year. The cosmetics firm is due to announce its in-country web and social...
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