Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
Lancôme Travel Retail Americas and Dufry have partnered to open the biggest Lancôme flagship in South America.
L’Oréal has teamed up with Facebook to offer entrepreneurs in Mexico free workshops in order to bolster the digital reach of their businesses, according to a report by Stamford Advocate.
Shiseido Americas has announced the appointment of Shannon Britton as Chief Information Officer, effective immediately.
Facebook is launching a new functionality for its popular messaging platform. WhatsApp Pay will allow users in Brazil to make digital payments without leaving the social platform, according to a report published by the Financial Times.
Natura has announced that a ‘cyber incident’ has partially hit Avon operations after the attack hit some of its systems, according to a report by Reuters.
Some 250,000 Natura &Co customers have fallen victim of a data breach after some Amazon-hosted servers belonging to the Brazilian firm went unprotected, leading to personal information being exposed, according to a report published by Pymnts.com.
Natura has announced that a higher use of its digital platforms is offsetting revenue lost from store closures during COVID-19, according to a report by Reuters.
Rappi is planning to almost double its reach across South America, according to a report published by Nearshore Americas. The on-demand delivery service currently operates in 55 cities across Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay and hopes to up...