THE WHAT? Reliance Retail has entered the beauty e-commerce space with the launch of its new platform Tira, according to a report by Inc42. 

THE DETAILS Currently available to Reliance employees, the site will be open to consumers imminently, and includes make-up, skincare, haircare, fragrance, bathing, male beauty and luxury sections. 

THE WHY? Reliance is looking to develop its omnichannel retail strategy with the launch of the platform, expanding its collection of mass, premium and luxury labels, as well as compete with luxury sites such as Nykaa Luxe.