THE WHAT? Reliance Retail Ventures has acquired a minority stake in FaceGym, a UK-based skincare brand, and will introduce it to the Indian market through standalone studios and Tira store locations.

THE DETAILS  Founded in the UK, FaceGym offers skincare products and in-person facial workout services. Reliance Retail plans to bring the brand to India under its beauty retail platform Tira. The rollout will include standalone FaceGym studios as well as dedicated areas in select Tira stores across major cities. Reliance will manage local operations and expansion. The investment follows Reliance’s broader push into the beauty category, where it operates Tira and a growing set of in-house brands.

THE WHY? The investment marks Reliance’s entry into the service-driven skincare segment. For FaceGym, the partnership provides access to the Indian beauty market through a large-scale retail operator. Both companies are aiming to capitalize on rising demand for treatment-led, science-backed skincare experiences.

Source: Reliance