Remington teams up with Channel 4 to broadcast short-form series on hair

Remington teams up with Channel 4 to broadcast short-form series on hair

THE WHAT? Channel 4 has announced a new branded entertainment partnership with Remington. GRWM: My Hair Journey was broadcast live across the television channel’s social channels last week.

THE DETAILS The eight-part, short-form series sees a cast share stories about the importance of hair while using styling tools from the brand’s ONE collection.

THE WHY? Catherine Gort, Global VP Marketing for Remington, reveals, “We were delighted to collaborate with Channel 4 and this diverse group of contributors to celebrate the universal power of hair for the launch of Remington ONE. Their personal stories powerfully demonstrate the complex and emotional relationship that we all have with our hair, and how styling, trimming or shaving it can have a huge impact on how we see ourselves and how the world sees us.” 

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