New research has revealed that the Asian preference for pale complexions could be down to an evolutionary need to produce more vitamin D. A project led by Chinese scientists has linked the population’s obsession with all things fair to a genetic mutation among Han Chinese some 15,000 years hence.

According to the study, those with fairer skin had a natural advantage over people with darker complexions, as they were able to absorb more vitamin D in colder climes such as northern China.

The news comes on the back of a controversy surrounding an advertisement for Seoul Secret’s Snowz product. The Thai company hired actress Cris Horwang to star in the spot, claiming that her ‘whiteness’ was key to her success. During the ad, Horwang’s complexion is darkened, causing her to lose out on key roles.  

The advertisement has now been withdrawn with ‘heartfelt apologies’ but Seoul Secret continues to sell its Snowz whitening line.