THE WHAT? Revlon has appointed Amber Garrison to oversee Elizabeth Arden and the company’s global fragrance portfolio, coinciding with Elizabeth Arden’s 115th anniversary.

THE DETAILS Garrison brings more than 20 years of experience in beauty and brand leadership, most recently serving as Global Brand President of Origins at The Estée Lauder Companies. Her career includes expertise in skincare, fragrance, omni-channel strategy, and digital acceleration. Based in New York, she will work with global teams to drive growth and innovation across Elizabeth Arden and Revlon’s fragrance brands. The appointment aligns with a series of anniversary activations for Elizabeth Arden, including events in China and New York City.

THE WHY? The hire underscores Revlon’s efforts to strengthen leadership and accelerate transformation at a pivotal time for Elizabeth Arden and its fragrance business. Bringing in a seasoned executive with global prestige experience signals Revlon’s intent to sharpen strategy and competitiveness in categories critical to its turnaround.

Source: Business Wire