Revlon has announced the appointment of Grey as its global creative agency of record and WPP stablemate MediaCom as its global media agency of record.

Grey will handle two of Revlon’s biggest brands, Revlon and Elizabeth Arden, among others, providing integrated communications services including traditional and digital advertising, promotion and activation marketing, with Grey New York serving as the global hub.

“Grey has a long track record and deep expertise in the beauty industry,” said Fabian Garcia, Revlon President and CEO. “The consolidation and streamlining of our creative and media agency partnerships enables us to achieve greater efficiencies, speed to market and better support the strategic communications goals and long-term growth strategies for our brands globally.”