Revlon has appointed Serge Jureidini President, Elizabeth Arden & Fragrances. Jureidini will report directly to Fabian Garcia, President & CEO, Revlon.

Jureidini joins Revlon from Arcade Beauty, where he served as President and CEO. Prior to that, he spent 20 years working for L’Oréal across various management roles, including President of the Designer Fragrances Division and President of Lancôme USA.

“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” said Garcia. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader.”