Revlon has announced that it has acquired two fragrance businesses specialising in celebrity-branded scents: CBBeauty, which produces One Direction beauty products and SAS & Company, which distributes Rihanna perfumes.
Founded by Corrado Brondi in 2011, CBBeauty distributes and markets perfumes and beauty products under the One Direction brand in more than 80 countries around the world and provides international sales, marketing and strategic services to a select number of celebrity and fashion fragrance brands.
SAS & Company, established in 2010 by Shelley Smyth, is a distributor of fragrance, cosmetics, skincare and personal care products focusing on the UK and Ireland. The company distributes and markets perfumes and beauty products from a portfolio of leading brands such as Burberry, Carven, One Direction and Rihanna. SAS is also the fragrance licensee for UK artists such as Little Mix and Cheryl.
CBBeauty and SAS & Company will operate as an independently managed division within Revlon, under the continued leadership of Corrado Brondi as CEO of CBBeauty and Shelley Smyth as CEO of SAS & Company.
Corrado Brondi, commented, “Revlon’s acquisition of CBBeauty marks the beginning of a very exciting future for the business model we have created. We are thrilled to partner with Revlon’s team to accelerate the growth of our business, by leveraging Revlon’s significant capabilities and resources, while keeping an independent management and remaining true to our motto ‘big enough to matter and small enough to care.'”
CBBeauty and S&S Company are the latest additions to Revlon’s global brand portfolio which includes Revlon colour cosmetics, Almay, SinfulColors, Pure Ice, and Michum, among others.
Revlon President and CEO, Lorenzo Delpani, said, “As we continue to focus on our Strategy of Value Creation to boldly grow Revlon, we are confident that this acquisition will provide us with a business and people platform for significant growth in the global fragrance business.”
“We are delighted to join Revlon, a company that will complement SAS & Company’s existing expertise in distribution and in product development for beauty and fragrances,” added SAS & Company founder Shelley Smyth.
Terms of the deal have not been disclosed.