Revlon has announced the appointment of Linda Wells to the new role of Chief Creative Officer, effective today.

Wells will work closely with marketing, product development and R&D teams, and be responsible for curating the overarching look and feel of the company’s brands, from innovation to advertising.

“As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands. She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage,” said Fabian Garcia, President and CEO.

Wells’ background is in journalism – she is most known as Founding Editor in Chief of Allure magazine and has most recently worked as Beauty Editor at Large at New York Magazine’s The Cut and Producer of Hearst supplement The Linda Wells Report.