Revlon has unveiled its new campaign named ‘I Can. So I Did’, which aims to empower women while promoting its new PhotoReady Candid collection.
The campaign, which has launched on all media platforms, features brand ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro and was shot by photographer and director Mario Sorrenti. Designed to encourage women to own their natural look and achieve their goals, the campaign is an extension of the brand’s Live Boldy platform, which launched last year.
Silvia Galfo, Revlon Global Brand President, said, “Our goal with ‘I Can. So I Did.’ is to inspire and spark a conversation where women are encouraged to be candid and unapologetic. We want to give women the confidence to be themselves and turn their potential into achievement – big or small – and motivate others to live boldly and hold nothing back,”
The ambassadors will share their own personal stories, while wearing the new collection, with the campaign also including a digital influencer campaign and consumer giveaways.