Revlon has unveiled the latest chapter in its Love Is On brand mission with the launch of the Choose Love campaign. This next phase will encourage women to ‘believe in love, let go of doubts and take a chance to make love happen’.
The Choose Love theme will see Revlon’s global brand ambassadors star in TV spots – the first time all three have been featured together in a global advertising campaign – that celebtae bold choices. Olivia Wilde will kick off the season by making the first move, Alejandra Espinoza is depicted declaring her love, while Halle Berry is featured keeping the romance alive.
The TV spots will be supported by a digital and print campaign aimed at inspiring women to choose the best products for them. The company will also encourage women to upload pictures of themselves blowing kisses, accompanied by the hashtag #CHOOSELOVE, to their social media accounts.
“At Revlon, we have been thrilled with the response of women around the world who have eagerly embraced our Love Is On mission – and there is great excitement as we get ready to unveil our next big step, the Choose Love campaign,” said Lorenzo Delpani, Revlon CEO. “We believe that by inspiring people to Choose Love, we can spark a global movement around the positivity of love.”