Revlon has announced the second phase of its philanthropic initiative to boost women’s health initiatives. The Revlon LOVE IS ON Million Dollar Challenge will pit charities dedicated to three leading health issues faced by women – cancer, heart disease and diabetes – against each other in a bid to win a US$1 million donation to their cause from the US cosmetics giant.
Charities will have six weeks to raise as much cash for their cause as they can from September 21, 2015. The charity who garners the most donations will win an additional US$1 million donation from Revlon.
“It is Revlon’s mission to inspire positivity and love. With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives,” said Lorenzo Delpani, Revlon CEO. “We hope this challenge will not only ignite the passion that the public has for their favourite causes, but empower a diverse group of non-profits that are making a real difference in women’s lives.”
The runner up will receive a US$250,000 donation and Revlon will announce further prizes during the course of the competition to stimulate interest. Charities can apply online via charity fundraising platform Crowd Rise from now until October 5.