THE WHAT? Revlon has partnered with U.S. rapper Megan Thee Stallion on a new make-up collection, named Hot Girl Sunset.
THE DETAILS Launching exclusively on StockX via DropX, the DTC release method is said to be ‘powered by the leading global e-commerce marketplace for consumers of current culture.’
The collection, which features a new face and eye palette, lip gloss and false lashes, has been limited to 450 sets, with the shades created by the rapper.
THE WHY? Revlon has become the first beauty brand to launch on online marketplace StockX, with the company stating it is looking to ‘leverage the platform’s DropX model to bring its high-performance formulas to a diverse new audience.’
Chandra Coleman Harris, GM of Revlon, said, “We knew immediately that StockX was the ideal platform to launch this one-of-a-kind collection with Megan Thee Stallion. Given the palpable excitement around Megan, we wanted an unexpected launch model to match it. StockX is at the center of culture so the synergies between our brand DNA, her fans, and StockX’s dynamic marketplace aligned perfectly.”