Revlon’s LOVE IS ON Million dollar challenge went live yesterday, with more than 100 charities dedicated to women’s cancer, heart disease and diabetes competing to raise funds online in the hope of securing the ultimate prize.
The charity that generates the most donations will be eligible to receive a US$1 million contribution from Revlon, while the runner up will be awarded US$250,000.
Revlon CEO Lorenzo Delpani said, “It’s only by joining together that we can be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community to make the biggest impact possible.”
Revlon Global Brand Ambassador Halle Berry added, “I joined Revlon almost 20 years ago and their passion and commitment to bettering women’s lives has never wavered. They have always been and continue to be, a devoted champion for women’s health.
”The winner will be announced in November at an event co-hosted by Global Revlon’s Brand Ambassadors.