Revlon’s second annual crowd-funding competition, the LOVE IS ON Million Dollar Challenge went live yesterday.
The ground-breaking women’s health fundraiser was pushed live on CrowdRise.com on September 14, and will run through October 26. Over 100 women’s health-related charities have signed up to compete for the generous cash prizes on offer, with causes ranging from breast cancer to autoimmune diseases.
The public are now being encouraged to participate by either donating directly, creating a personal fundraising page or sharing their support on social media using the #RevlonMillion hashtag. Brand Ambassador Olivia Wilde has released a call to action message encouraging people to get involved.
“For more than two decades, Revlon has actively supported women’s health issues and has been a champion for women’s progress,” says Fabian Garcia, CEO of Revlon. “The Revlon LOVE IS ON Million Dollar Challenge philanthropic platform allows us to leverage our brand, community and resources to make a positive impact on many of the leading health issues facing women today.”