Color cosmetics company Revlon has showcased a new campaign featuring rapper A$AP Ferg and Brand Ambassador Mette Towley to promote its new So Fierce collection.
The campaign premieres A$AP Ferg’s new song Wam in a three-minute film that is said to highlight Revlon’s brand ethos of Live Boldly – being bold and fearless through self-expression. Towley wears products from the collection, including the liner and mascara.
Silvia Galfo, Revlon Global Brand President, said, “‘Step Out of Line’ encourages women to hold nothing back and take a stance for what they believe in –and realize their potential with confidence, strength and optimism.
“Revlon continues to champion bold and fearless talent who represent the world around us. Through their beauty, determination and attitude, they reflect what it means to live boldly.”