Revlon has launched a new standalone kiosk in the Forum Sujana Mall in Kukkatpally, Hyderabad, India, in a bid to boost its profile in the growing Indian cosmetics market.

The color cosmetics brand is taking over 150 sq ft of space and will showcase its complete range of Revlon and Street Wear products whilst also providing educational services to its consumers on how to best use the items.

The move will put the company front and centre in the growing mall culture and retail market that has taken over India in the past ten years.

Mr. Rajiv Kumar Bobal, Director Sales and Marketing, Modi Revlon India said, “The Indian cosmetic market is growing and expanding exponentially with the introduction of various global brands in India. Revlon has been in the trade for more than two decades and makes continuous efforts to offer a one-stop-platform for its consumers. Taking a step towards the same, this exclusive store will offer the brand’s wide range of products, which at times is not visible in various diversified retail formats.

“As a leading cosmetic brand, our aim is to not only make customers aware about the products and their application techniques, but it is also to provide and offer the customers with technologically advanced products, genuine and knowledgeable beauty advisors as well as a guide to the beauty trends in vogue, nationally and internationally.”