Revlon unveils new structure to ‘compete in dynamic and rapidly growing, global beauty industry’

Revlon unveils new structure to ‘compete in dynamic and rapidly growing, global beauty industry’

Revlon has announced a new organizational structure that is said to help it achieve its growth aspirations and keep ahead in the global beauty industry.

The move follows the acquisition of Elizabeth Arden in September last year and will see it organize a new brand-centric structure, built around four global brand teams – Revlon, Elizabeth Arden, Fragrances and Portfolio Brands.

This strategy has been designed to ‘optimize and focus on building brand equity and delighting and winning with beauty consumers.’ The company has also created a new customer-facing regional structure that is said to be focusing on optimizing global sales and brand presence behind five regions in North America; Europe, Middle East & Africa; Asia; Latin America, which includes Mexico; and Pacific, which includes Australia and New Zealand.

With the new routines in place, the company states it will allow it to move forward with and build on its growth strategy, streamline and simplify the ways of working and assemble an experienced leadership team that will help realize the combined organization’s vision.

Mr. Fabian Garcia, President & CEO of Revlon, said, “This new brand-centric structure enables us to leverage the strength of our iconic brands, better focus on and serve beauty consumers, and quickly adapt to their changing behaviors and preferences. Aligned with our strategy, the new brand-centric structure better positions us to grow and win across categories, channels and geographies by delivering consistent, seamless and exceptional brand experiences, wherever and however our consumers shop for beauty.”