THE WHAT? Revolution Beauty has teamed up with Epic Games to launch a collab collection. Revolution Beauty x Fortnite is billed as the gaming phenomenon’s first foray into beauty and the limited edition range will be available exclusively at Walmart and on the cosmetics brand’s website.
THE DETAILS The line comprises 27 products spanning make-up and skin care and is inspired by the game and its characters Peely, Supply Llama and Cuddle Team Leader.
THE WHY? With more than 500 million registered accounts worldwide, Fortnite’s reach is impressive. Sara Staniford, President of Revolution Beauty USA, comments, “Pairing Revolution Beauty’s competitively priced and high-quality products with this globally recognized game for their first-ever beauty collaboration, we are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and color play.”