THE WHAT? Revolution Beauty has announced the promotion of Sara Staniford to the role of President of Revolution Beauty, USA. Staniford will make the leap from Group Retail Director of Revolution Beauty London.

THE DETAILS In her new role, Staniford will be leading the US business and ensuring successful growth with its current retail partners.

 “It’s a tremendous honour to be entrusted with the role of President of Revolution Beauty USA,” says President of Revolution Beauty, Sara Staniford. “Having been a part of the team since 2020, it’s been incredible to see the amount of growth the brand has achieved during my tenure. Across product innovation, continued retailer roll-outs and beyond, I am incredibly confident in the trajectory of Revolution Beauty’s growth within the USA under my leadership.”

THE WHY? Staniford’s broadscale experience – some 17 years within the beauty industry both at Revolution Beauty and L’Oréal and Lauder – will equip the company for continued success.