Revolution launches global hunt for the next big TikTok name

Revolution launches global hunt for the next big TikTok name

THE WHAT? Makeup Revolution and TikTok have joined forces to launch a global hunt to find the best beauty creators on the social media platform.

THE DETAILS #CreatorRevolution, as the contest has been dubbed, is open to entries through May 30, 2021, and comprises a number of challenges, the first went live on March 28.

A panel of judges will narrow down entrants to a Final 30, all of whom will receive a money-can’t-buy PR package and mentorship opportunities. The Final Viral 15, meanwhile, will sign a creator contract with the brand and be featured in global launch campaigns and the Final 5 will be invited to join the Makeup Revolution team to collaborate on an edit of products. The winner will be able to create a global product range in collaboration with the brand, to be launched in 2022, and will receive a creator contract worth US$100,000.

THE WHY? Antonia Baildam, TikTok Beauty Brand Partnerships Lead, told Glossy, “The Creator Revolution partnership embodies TikTok’s and Revolution’s shared values: beauty for all, beauty as entertainment, and [that] creators are the lifeblood of both of our brands.”