THE WHAT? Makeup Revolution and TikTok have joined forces to launch a global hunt to find the best beauty creators on the social media platform.

THE DETAILS #CreatorRevolution, as the contest has been dubbed, is open to entries through May 30, 2021, and comprises a number of challenges, the first went live on March 28.

A panel of judges will narrow down entrants to a Final 30, all of whom will receive a money-can’t-buy PR package and mentorship opportunities. The Final Viral 15, meanwhile, will sign a creator contract with the brand and be featured in global launch campaigns and the Final 5 will be invited to join the Makeup Revolution team to collaborate on an edit of products. The winner will be able to create a global product range in collaboration with the brand, to be launched in 2022, and will receive a creator contract worth US$100,000.

THE WHY? Antonia Baildam, TikTok Beauty Brand Partnerships Lead, told Glossy, “The Creator Revolution partnership embodies TikTok’s and Revolution’s shared values: beauty for all, beauty as entertainment, and [that] creators are the lifeblood of both of our brands.”