Unilever’s Rexona has launched a marketing campaign celebrating Australian athletes, according to a report published by Bandt. The campaign comprises 18 videos featuring stars in various sports.
Created by Octagon, in partnership with Fox Sports and AME Management, the campaign will air on Fox Sports and Channel 10 in advance of AFL fixtures and Supercar races.
“We wanted to tap into the overwhelming passion for sport in Australia to evoke an emotional reaction, highlighting that, in moments of pressure, Rexona, it won’t let you down,” commented John McKeon, Marketing Manager for the brand at Unilever Australia.
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