Rexona Clinical Taps Aussie Legend Sophie Monk

THE WHAT?   Unilever’s Rexona antiperspirant launched a campaign for its Clinical range featuring Aussie legend Sophie Monk.

THE DETAILS The campaign, highlighting Rexona Clinical’s protection during stressful moments, will run for 12 weeks across TV, BVOD, social, and OOH. It includes partnerships with Generator United and Heckler Australia for creative and production, and Mindshare for digital strategy and execution.

THE WHY?  This strategic collaboration aims to highlight the product’s effectiveness in high-pressure situations, leveraging Monk’s widespread appeal and relatability to illustrate the antiperspirant’s ability to offer protection when it’s needed most.

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