REXONA – Company Profile

REXONA – Company Profile

www.unilever.com

ADDRESS:
Unilever House 
100 Victoria Embankment 
London EC4Y 0DY 
United Kingdom

PROFILE:
Acquired by Unilever in 2000, Rexona is a successful deodorant brand under the multinational’s personal care arm. Unilever sells in more than 190 countries with 310 factories in over 70 countries. The Rexona brand is marketed under the name Sure in the UK and Ireland, Degree in the U.S. and Canada, Rexena in Japan and South Korea, and Shield in Norway.

CEO: Alan Jope
CFO: Graeme Pitkethly

BRAND RANKING:
2019 – 26
2018 – 24
2017 – 22

COMMENT:
A strong competitor on the deodorants market, Rexona has steadily fallen on the brand ranking list over the past three years. However, in April 2019, parent company Unilever stated the brand was bolstered by new innovations. Could this prompt a rise going forward?

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