THE WHAT? Rihanna has announced the launch date of her newest venture into the skincare market, Fenty Skin.
THE DETAILS The music and film star took to her Instagram page to tease the arrival of the products on 31st July, which will be sold initially via www.fentyskin.com.
Rihanna stated, “Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me but you can shop it early if ya drop me your email through the link in my bio…” (sic).
The skin care range will include items such as a cleanser, moisturiser and serum.
THE WHY? The latest venture follows the successful launch of Fenty Beauty in 2017, which made $100 million in sales in the first 40 days.
Rihanna is reportedly set to halt plans for a ninth album in order to focus on becoming a ‘beauty billionaire’, according to The Daily Mail.