THE WHAT? Singer and Actress Rihanna is set to launch her Fenty Beauty and Fenty Skin lines into the African market at the end of this month.
THE DETAILS Taking to a press release, Rihanna said, “I am a proud Bajan who also feels a close connection to Africa, and its people.
“I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future — means so much to me.”
THE WHY? Known as a staunch diversity and inclusion advocate, Rihanna broke barriers being one of the first to launch an extensive foundation range for Fenty Beauty, with more then 50 colors.
The expansion allows the star to tap into the gap in the market for availability in Africa.
The products will be available in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe – with more to follow.