Rihanna selects all-black women biker gang Caramel Curve to market size-inclusive Savage X Fenty lingerie brand

THE WHAT? Rihanna has appointed the all-black Caramel Curve female biker gang as the face of her size-inclusive Savage X Fenty lingerie brand, 

THE DETAILS The Caramel Curves is based in New Orleans, with 10 members that don bright clothing, colourful hair and flamboyant shoes. 

The women featured in the campaign include co-founders Nakosha “Coco” Smith and Shanika “Tru” Beatty, President Andrea “Hoodpriss” Shepherd and Tierra “Choosy” Thomas, Kimberly “Karma” Gilbert, and Dezel “First Lady Fox” Hayness.

THE WHY? Made up of Black mothers, small business owners and community leaders, the singer is said to have chosen the Caramel Curves to model the collection of bras and panties due to their female prowess. 

Rihanna said, “The Caramel Curves show the world what being a badass boss is all about, while bringing sexiness along for the ride.”