THE WHAT? Rihanna’s Fenty empire ceased trading of all its beauty and fashion brands during Blackout Tuesday in a show of support for the Black Lives Matter movement.
THE DETAILS Blackout Tuesday, first instigated by the music industry, was widely picked up across social media, with many brands choosing to stand in solidarity with the revolution by pausing sales.
The music star’s beauty brand Fenty Beauty shared a statement on its Instagram that read, “The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries, we are proud to take part in #BlackoutTuesday.”
Rihanna also took to her personal Instagram account to call for action, sharing a black square with the caption, “We ain’t buying s***!!! And we ain’t selling s*** neither!!”
THE WHY? The recent uprising of the Black Lives Matter movement following the death of George Floyd has seen many across the industry stand up and voice ways in which to support the cause.
Stating that it was “not staying silent” or “standing by”, Fenty Beauty went on to say, “This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp. Black Lives Matter.”