THE WHAT? Rimmel has announced British Olympic diver Tom Daley as its first global male ambassador.
THE DETAILS Stating that ‘beauty should be inclusive for all,’ Daley’s signing aligns with the company’s mission to ‘breakdown beauty boundaries.’
Daley joins the Match Perfection foundation franchise alongside Adwoa Aboah.
Commenting on his new role, Tom says: “I am delighted to be Rimmel’s first global male ambassador. Regardless of gender, everyone should be able to look and feel the best version of themselves and it’s great to see that this diversity is happening in the beauty industry’.”
THE WHY? Sarah Al Shohaib, Rimmel Senior Vice President comments: “Rimmel’s partnership with Tom Daley marks an exciting new era for the brand. We are proud of our mission to prioritise diversity and inclusion and feel honoured to have Tom as our first global male ambassador.
“As a world-class athlete and an advocate for mental health and LGBTQI+ rights, Tom is a powerful role model. By working together, we aspire to encourage greater beauty acceptance and self-expression for everyone.”