Rimmel funds Cybersmile new AI support assistant to help tackle cyberbullying

Rimmel funds Cybersmile new AI support assistant to help tackle cyberbullying

Rimmel London has partnered with The Cybersmile Foundation on the development of an artificial intelligence-based service, named the Cybersmile Assistant, which has been created to help internet users that are affected by a range of online issues including cyberbullying.

The smart AI assistant provides support and direction by offering users around the world practical advice, useful information and targeted support services on subjects relating to online abuse, such as anxiety, body image eating disorders and mental health.

Having attracted the support of a slew of celebrities such as Cara Delevingne, Rita Ora and Instagram star Chessie King, the new Cybersmile Assistant can help up to one million users a day and is available via the Cybersmile.org website.

The development comes as part of Rimmel’s ‘I will not be deleted’ campaign, which takes a stand against cyberbullying.

Sara Wolverson, Vice President of Rimmel Global Marketing at Coty, said, ““At Rimmel, we have a clear purpose as a brand to inspire people to experiment and express themselves through make-up. Beauty cyberbullying is on the rise; we conducted global research and published a White Paper that found that 1 in 4 women have experienced online bullying about their looks and 57% of those bullied didn’t tell anyone about their experience. With the launch of the Cybersmile Assistant, we will be able to help The Cybersmile Foundation reach and support more people who are being affected by cyberbullying.”

Drawing information from reputable support organisations, the assistant is said to eliminate the need for lengthy online searches.

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