THE WHAT? Rituals Cosmetics has announced that it has become a certified B Corporation.

THE DETAILS The Certification marks a new stage in the brand’s transformation towards a more purpose-driven business model, it said in a statement, and allows it to set ambitious sustainability goals.

“We are thrilled to welcome Rituals to the B Corp community at this pivotal time, where the world needs more companies that use their business as a force for good,” said Hubertine Roessingh, Executive Director of B Lab Benelux. “Rituals’ commitment to continuous improvement and determination for long lasting value for their communities, workers, suppliers, environment, and customers is well reflected in their overall score on the B Impact Assessment. We congratulate Rituals and we look forward to seeing them inspire other companies to follow suit and unite with B Corp beauty brands in their desire to make a difference.’’

THE WHY? Raymond Cloosterman, Owner & Founder of the wellbeing brand, commented, “I’m beyond proud to have earned the B Corp Certification as a brand that truly fosters a sustainable future. At Rituals we strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face.”